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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing effective communication strategies tailored to diverse audiences, with a strong focus on student engagement and experience. Proficient in utilizing data analysis and performance metrics to optimize communication workflows and enhance institutional relationships.
Highest-signal resume keywords
Bachelor’s Degree In CommunicationsExperience In Narrative DevelopmentKnowledge Of Campaign Performance AnalysisFamiliarity With CRM SystemsProficiency In Microsoft Office
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentCommunication StrategyData AnalysisEmail MarketingPerformance Tracking
Soft Skills
Empathetic CommunicationCollaborationProblem-Solving
Tools & Technologies
Marketing Automation ToolsDigital PlatformsSocial MediaSupport PlatformsChatbots
Industry Keywords
Student EngagementUser ExperienceEducational InstitutionsEdtechCommunication Workflows
About the role
Key responsibilities & impact- Produce, review, and distribute informational content, such as announcements, newsletters, academic notices, and internal campaigns
- Ensure clear, empathetic, and effective communication with students throughout their academic journey
- Partner with academic departments, the registrar’s office, marketing, and student support teams
- Support student engagement, satisfaction, retention, and experience initiatives
- Monitor the student journey and identify opportunities to improve communication workflows and channels
- Track students’ recurring questions and propose continuous improvements to communication processes
- Update and organize knowledge bases, FAQs, and student support materials
- Contribute to strengthening the relationship between the institution and its audiences
Requirements
What you’ll need- Bachelor’s degree in Communications, Marketing, Business Administration, Education, or a related field
- Experience developing narratives, storytelling, and communications tailored to different audiences
- Experience planning and managing communications across multiple channels, including email, digital platforms, social media, and institutional channels
- Knowledge of campaign performance analysis and content optimization based on KPIs and data
- Familiarity with CRM systems, support platforms, and chatbots
- Knowledge of email marketing and marketing automation tools
- Understanding of customer/student experience (CX) and the user journey
- Basic knowledge of metrics, data analysis, and performance tracking
- Proficiency in Microsoft Office or equivalent tools
- Previous experience in educational institutions or edtech companies is a plus
- Track record of working with a focus on student/user engagement, experience, and retention
Benefits
Comp & perks- Tuition scholarships of up to 100% for employees, legal dependents, and eligible household members, with up to three scholarships available simultaneously
- Medical insurance fully subsidized for employees and partially subsidized for family members, with employee copayments
- Optional dental insurance
- Meal voucher or food allowance
- Wellhub or TotalPass, providing flexible access to gyms and fitness facilities
- Wellz, a mental and emotional wellness platform offering access to individual online therapy
- Wellness program and benefits club
- Flexible dress code
- Life insurance
- Partnership with SESC
- Corporate University available through the Educare portal
- Career growth opportunities and internal selection processes
- Birthday day off
- Hybrid work model
- Flexible working hours
- Extended remote work for mothers and fathers returning from parental leave, for up to three months, depending on the role