Director of B2C Marketing

Year Up United

. Develop and lead B2C marketing strategy for Participant Enrollment and support Alumni Relations .

Posted 11/3/2026full-timeUnited StatesLead💰 $130,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2C marketing strategy development and execution, with a strong focus on participant enrollment and alumni engagement. Proven ability to lead multi-channel campaigns, manage diverse stakeholder groups, and optimize marketing performance through data-driven decision-making.

Highest-signal resume keywords

B2C Marketing StrategyMulti-Channel Campaign ManagementEmail, SMS, Social, Web, Print, Video MarketingMarketing Technology and CRM SystemsLeadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel-Based Lead GenerationMarketing AutomationDigital AnalyticsCampaign MeasurementContent Marketing

Soft Skills

Decision-MakingCommunicationCollaborationLeadershipCoaching

Tools & Technologies

SalesforceSEODigital Experience ImprovementsSocial Media PlatformsMarketing Budget Management

Industry Keywords

Enrollment MarketingAlumni RelationsNonprofit MarketingEducation MarketingDiversity, Equity, and Inclusion

About the role

Key responsibilities & impact

Develop and lead B2C marketing strategy for Participant Enrollment and support Alumni Relations
Build annual and quarterly roadmaps for participant recruitment, enrollment, and alumni engagement
Translate organizational priorities into actionable marketing plans with measurable outcomes
Lead integrated marketing strategy and creative development across the enrollment funnel
Create, execute, and optimize email, SMS, social, web, print, video, and content marketing
Lead marketing support for Alumni Relations and engage alumni as advocates
Own B2C stories program content and coordinate story assets with B2B Marketing
Define funnel goals and metrics including lead volume, application conversion, and cost per enrollment
Serve as primary marketing partner for Enrollment, Alumni Relations, and related program teams
Collaborate with Strategic Communications on enterprise narrative, messaging, rapid response, and positioning
Serve as final approver of B2C stakeholder-facing marketing content and oversee brand consistency
Manage enrollment advertising agencies, SEO, landing page optimization, digital experience improvements, and campaign measurement
Establish intake, prioritization, workflow, routing, and approval mechanisms
Lead and coach direct reports or team members if added
Collaborate with B2B Marketing on aligned messaging and shared creative resources
Manage B2C marketing budget and agency spend
Oversee reporting, digital analytics, email engagement, advertising ROI, and insight-to-action optimization
Serve as a thought partner to Marketing leadership
Coach and mentor a small number of current participants
Join and sometimes facilitate weekly participant group sessions
Perform other duties as assigned

Requirements

What you’ll need

8 to 12+ years of progressive leadership in marketing, including significant B2C, enrollment, or consumer marketing leadership
Proven success managing multi-channel campaigns and diverse stakeholder groups
Demonstrated track record of moving from idea to execution and measurement of key initiatives
Strong decision-making, communication, collaboration, and leadership abilities
Experience leading and motivating others, including in a matrixed structure
Experience managing agencies and directing creative resources required
Direct experience and oversight of email, SMS, social, web, print, video, and content marketing
Excellent presentation and communications skills, including engaging senior leaders and adapting communication styles to varied stakeholders
Experience leading social media for a business; proficiency and understanding across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Snapchat is a plus
Experience with marketing technology and CRM systems; Salesforce preferred
Experience with funnel-based lead generation, marketing automation, and recruitment or enrollment marketing preferred
Experience in nonprofit, education, or workforce development preferred
Passion for working with young adults, belief in their potential, and commitment to Year Up United’s mission, the Opportunity Divide, and diversity, equity, and inclusion
Must live and work in a state or approved proximate state where Year Up United operates
Submit a thoughtful cover letter and resume

Benefits

Comp & perks

Comprehensive healthcare options and dental coverage
401(k) match for eligible participants
Three weeks paid vacation in first year of employment
Four weeks paid vacation after initial year
On-site work at least two days per week