FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Performance Marketing Manager
Yellow Social Interactive. Optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimizing paid acquisition campaigns across various channels, including PPC, paid social, and programmatic advertising. Proficient in managing campaign budgets, tracking performance, and leveraging analytics tools to drive continuous improvement and achieve operational excellence.
Highest-signal resume keywords
Performance MarketingCampaign Budget ManagementWeb And App Attribution FrameworksMulti-State Regulatory ExperienceGaming Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Acquisition OptimizationCampaign Budget ManagementAttribution FrameworksGeo-TargetingData AnalysisCampaign MeasurementCreative OptimizationSmart BiddingTesting Program ManagementPerformance Data Translation
Soft Skills
CollaborationProblem-SolvingCommunicationAnalytical ThinkingAdaptability
Tools & Technologies
PPC PlatformsPaid Social PlatformsApple Search AdsDSPsGA4AppsFlyerAdjustAI-Powered Campaign ToolsConsent ModeAttribution Tools
Industry Keywords
Performance MarketingProgrammatic AdvertisingMulti-State LandscapeGaming IndustryComplianceCustomer TargetingCampaign QAAccount GovernanceMeasurement FrameworksTest-And-Learn Expansion
Tech Stack
Tools & technologiesiOS
About the role
Key responsibilities & impact- Optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels
- Support and scale programmatic activity across DSPs, including display, video and native inventory
- Manage campaign budgets, spend pacing and efficiency targets across the channel mix
- Support forecasting, budget planning and growth modelling for paid acquisition
- Identify and develop new channel opportunities, building the case for test-and-learn expansion
- Support the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets
- Maintain end-to-end tracking and measurement frameworks
- Work with analytics and product teams to maintain attribution accuracy
- Diagnose and resolve tracking and platform integration issues independently
- Stay ahead of platform-level measurement changes, including iOS privacy, Consent Mode and evolving attribution frameworks
- Drive continuous improvement across creative, audience, bidding and campaign structure
- Maintain a structured testing programme with clear hypotheses, measurement and iteration
- Define quality customer targets and optimise toward them, balancing volume with value
- Leverage AI-powered campaign tools and smart bidding to improve efficiency
- Translate performance data into clear recommendations
- Set high operational standards across campaign QA, compliance and account governance
- Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation
Requirements
What you’ll need- 2+ years of experience in performance marketing with hands-on experience across multiple channel types
- Proven experience managing web and app attribution frameworks, including familiarity with GA4 and MMPs like AppsFlyer/Adjust
- Proven experience within a multi-state or heavily regulated landscape
- Experience within the gaming industry is highly preferred
Benefits
Comp & perks- Competitive salary
- Performance Bonus
- Private Health Insurance
- Opportunities for career growth and development
- Collaborative and dynamic work environment