Yellow Social Interactive

Performance Marketing

• Optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels
• Support and scale programmatic activity across DSPs, including display, video and native inventory
• Manage campaign budgets, spend pacing and efficiency targets across the channel mix
• Support forecasting, budget planning and growth modelling for paid acquisition
• Identify and develop new channel opportunities, building the case for test-and-learn expansion
• Support the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets
• Maintain end-to-end tracking and measurement frameworks
• Work with analytics and product teams to maintain attribution accuracy
• Diagnose and resolve tracking and platform integration issues independently
• Stay ahead of platform-level measurement changes, including iOS privacy, Consent Mode and evolving attribution frameworks
• Drive continuous improvement across creative, audience, bidding and campaign structure
• Maintain a structured testing programme with clear hypotheses, measurement and iteration
• Define quality customer targets and optimise toward them, balancing volume with value
• Leverage AI-powered campaign tools and smart bidding to improve efficiency
• Translate performance data into clear recommendations
• Set high operational standards across campaign QA, compliance and account governance
• Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation

Performance Marketing Manager