Lead Consumer Marketing Specialist

Yelp

. Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2C marketing strategies, leveraging HubSpot for data-driven email campaigns, and producing compelling multi-channel content. Strong ability to analyze performance data to refine marketing strategies and enhance consumer engagement.

Highest-signal resume keywords

Digital Marketing ExperienceHubSpot ProficiencyContent Development SkillsPerformance MeasurementAutomotive Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingB2C Marketing StrategiesEmail MarketingContent CreationPerformance MeasurementSEOCustomer Journey MappingA/B TestingVisual Design SkillsData Analysis

Soft Skills

Exceptional Writing SkillsStorytelling AbilityCommunication SkillsOrganizational SkillsAdaptability

Tools & Technologies

HubSpotGoogle SuiteSalesforceEmail Automation ToolsCRM Management

Industry Keywords

Consumer EngagementMarketing KPIsAutomotive TechnologyMulti-Channel ContentCo-Branded Marketing

About the role

Key responsibilities & impact

Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy
Drive consumer engagement, shop traffic, and business KPIs
Collaborate with Product and internal and external partner teams on co-branded consumer marketing materials
Develop, maintain, and distribute marketing assets and toolkits for partners and RepairPal Certified shops
Write and publish consumer-facing content across blog, email, print, social, and web channels
Build, manage, and optimize data-driven HubSpot email campaigns using segmentation, automation, A/B testing, and reporting
Monitor and report campaign effectiveness
Use performance data to refine strategies and improve results across channels
Track marketing trends, automotive industry developments, and the competitive landscape

Requirements

What you’ll need

4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution
SaaS background preferred
Ability to develop effective B2C marketing strategies and compelling consumer-focused content
Exceptional writing, storytelling, and communication skills
Experience producing brand-aligned, multi-channel content and adapting tone and style for different audiences
Basic visual design skills
Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting
Strong computer skills, including Google Suite, Salesforce, and related marketing tools
Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content
Ability to balance strategy and execution, collaborate with stakeholders, and adapt based on feedback
Highly organized and detail-oriented; able to manage multiple projects independently in a remote work environment
Background in or enthusiasm for the automotive industry and automotive technology is a plus
Portfolio showcasing professionally executed marketing materials, including published work for real brands with measurable audience engagement and business impact
Ability to travel up to 30% of the time

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Benefits may also be offered