Lead Consumer Marketing Specialist

Yelp

. Support the RepairPal business function within Yelp .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C omnichannel content marketing, focusing on engagement and conversion strategies across various platforms. Proficient in utilizing HubSpot for data-driven email campaigns and performance measurement while adapting content for diverse audiences.

Highest-signal resume keywords

B2C Marketing Strategy DevelopmentHubSpot Email Marketing ProficiencyContent Creation and StorytellingPerformance Measurement and ReportingDigital Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent MarketingEmail MarketingSEOData AnalysisCampaign ManagementVisual DesignCustomer Journey MappingA/B TestingCRM Management

Soft Skills

Exceptional Communication SkillsCollaborationAdaptabilityProject ManagementStorytelling

Tools & Technologies

HubSpotGoogle SuiteSalesforceSocial Media PlatformsEmail Automation Tools

Industry Keywords

Automotive IndustryConsumer EngagementOmnichannel MarketingBrand AlignmentMarketing Trends

About the role

Key responsibilities & impact

Support the RepairPal business function within Yelp
Own and execute B2C omnichannel content marketing initiatives and campaigns across the customer journey
Create engagement and conversion efforts across social media, email, SMS, search, RepairPal, Yelp, and other platforms
Support external and internal marketing efforts to drive engagement, conversions, and retention
Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy
Drive consumer engagement, shop traffic, and business KPIs
Collaborate with Product and internal and external partner teams on co-branded consumer-facing marketing materials
Develop, maintain, and distribute marketing assets and toolkits for partners and RepairPal Certified shops
Write and publish consumer-facing content for blogs, email, print, social, and web
Build, manage, and optimize data-driven HubSpot email campaigns using segmentation, automation, A/B testing, and performance reporting
Monitor and report campaign effectiveness and refine strategies using data
Track marketing trends, automotive industry developments, and the competitive landscape
Travel up to 30% for partner meetings, industry events, and trade shows

Requirements

What you’ll need

4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution
SaaS background preferred
Ability to develop effective B2C marketing strategies and compelling consumer-focused content
Exceptional writing, storytelling, and communication skills
Experience producing brand-aligned content across channels and adapting tone and style for different audiences
Basic visual design skills
Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting
Strong computer skills, including Google Suite, Salesforce, and related marketing tools
Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content
Ability to balance strategy and execution, collaborate with stakeholders, and adapt based on feedback
Ability to manage multiple projects independently in a remote work environment
Background in or enthusiasm for the automotive industry and automotive technology is a plus
Portfolio showcasing professionally executed marketing materials with published work for real brands and measurable audience engagement and business impact

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays
One floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Benefits may also be offered