Lead Consumer Marketing Specialist

Yelp

. Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy .

Posted 10/28/2026full-timeRemote • United StatesSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2C digital marketing strategies, with a strong focus on consumer engagement and performance measurement. Proficient in utilizing HubSpot for email marketing and CRM management, alongside a solid understanding of multi-channel content production and automotive industry trends.

Highest-signal resume keywords

Digital Marketing ExperienceB2C Marketing Strategy DevelopmentHubSpot ProficiencyContent Writing and StorytellingAutomotive Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MeasurementEmail MarketingContent CreationSEOData AnalysisA/B TestingCRM ManagementCampaign OptimizationVisual Design

Soft Skills

Communication SkillsProject ManagementCollaborationAdaptabilityStorytelling

Tools & Technologies

HubSpotGoogle SuiteSalesforceEmail Automation ToolsMarketing Analytics Tools

Industry Keywords

Consumer EngagementAutomotive TechnologyMulti-Channel MarketingBrand AlignmentCustomer Journey Mapping

About the role

Key responsibilities & impact

Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy
Drive consumer engagement, shop traffic, and business KPIs
Collaborate with Product and internal and external partner teams on co-branded consumer-facing marketing materials
Develop, maintain, and distribute marketing assets and toolkits for partners and RepairPal Certified shops
Write and publish consumer-facing content across blog, email, print, social, and web channels
Build, manage, and optimize data-driven email campaigns in HubSpot
Use CRM tools, segmentation, automation, A/B testing, and performance reporting
Monitor and report campaign effectiveness and refine strategies across channels
Track marketing trends, automotive industry developments, and competitive activity

Requirements

What you’ll need

4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution
SaaS background preferred
Ability to develop effective B2C marketing strategies and compelling consumer-focused content
Exceptional writing, storytelling, and communication skills
Experience producing brand-aligned, multi-channel content and adapting tone for different audiences
Basic visual design skills
Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting
Strong computer skills, including Google Suite, Salesforce, and related marketing tools
Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content
Ability to manage multiple projects independently in a remote work environment
Background in or enthusiasm for the automotive industry and automotive technology is a plus
Portfolio showcasing professionally executed marketing materials with published work for real brands and measurable audience engagement and business impact

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan