Manager, Marketing Operations

Yelp

. Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and select marketing web operations work .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $109,000 - $184,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Marketing Operations teams, managing campaign execution, and optimizing MarTech infrastructure. Proficient in marketing automation, data-driven decision-making, and continuous improvement through AI and automation.

Highest-signal resume keywords

Marketing Automation PlatformsCampaign Operations ManagementProject ManagementData Flows and IntegrationsAI-Powered Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign LogicAudience SegmentationPersonalizationQA and DeliverabilityReportingSQLHTMLCSSJavaScriptGoogle Analytics

Soft Skills

Team LeadershipCommunicationStakeholder AlignmentRisk MitigationFeedback and Coaching

Tools & Technologies

BrazeSFMCMarketoGoogle Tag ManagerAdobe Experience ManagerWordPressDrupalContentfulWebflow

Industry Keywords

MarTech OperationsCampaign EnablementWorkflow ImprovementPerformance MonitoringAccessibility Considerations

Tech Stack

Tools & technologies

AEMDrupalJavaScriptSQLWordPress

About the role

Key responsibilities & impact

Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and select marketing web operations work
Manage planning, prioritization, and execution across a three-month-plus horizon, tying campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes
Oversee end-to-end campaign operations, including intake, scoping, sprint planning, requirements gathering, timeline management, QA readiness, launch coordination, post-launch issue resolution, and performance feedback loops
Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations to maintain scalable, reliable, and AI-enabled MarTech infrastructure
Support requirements for automation, personalization, audience segmentation, data flows, integrations, reporting, and operational workflows
Own platform health, deliverability, and issue resolution processes; monitor marketing platforms, privacy policies, device operating systems, AI-driven filtering, and industry best practices
Lead root cause analysis and coordinate rapid resolution of platform, campaign, data, deliverability, or tracking issues
Coordinate marketing web operations, including landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting
Drive continuous improvement through AI, automation, experimentation, and scalable workflows to reduce manual work, improve campaign quality, strengthen analytics, and increase productivity while maintaining accuracy, compliance, and operational control

Requirements

What you’ll need

Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related function
Experience managing or formally leading team members, including coaching, prioritizing work, providing feedback, supporting development, and creating a positive, accountable team environment
Hands-on experience with marketing automation platforms such as Braze, SFMC, Marketo, or similar systems
Understanding of campaign logic, audience segmentation, personalization, QA, deliverability, reporting, and data-driven campaign execution
Comfort with MarTech infrastructure and technical operations, including automation, data flows, integrations, reporting requirements, platform troubleshooting, UAT coordination, and working with Product, Engineering, Analytics, or Marketing Technology partners
Strong project management and communication skills, including requirements gathering, timeline management, stakeholder alignment, risk mitigation, escalation management, and translating technical concepts into clear business language
Practical familiarity with AI, automation, experimentation frameworks, or advanced analytics
Experience designing or rolling out AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems
Working knowledge of marketing web operations, including CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, Core Web Vitals, or collaboration with technical teams on web releases
Nice to have: experience with SQL, structured data, campaign data models, APIs, integrations, or data pipelines
Nice to have: experience with enterprise CMS platforms or website management tools such as WordPress, Drupal, Adobe Experience Manager, Contentful, Webflow, or similar platforms
Nice to have: familiarity with HTML, CSS, JavaScript, redirects, metadata, page templates, or structured content
Nice to have: experience developing channel analytics frameworks, deliverability benchmarks, operational scorecards, web performance dashboards, or reporting for campaign optimization and prioritization

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays
One floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Bonus may be offered
Reasonable accommodations for individuals with disabilities in the job application process