Manager, Marketing Operations

Yelp

. Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and selected marketing web operations .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $109,000 - $184,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Marketing Operations teams, managing campaign enablement, and optimizing MarTech infrastructure. Proficient in marketing automation, project management, and data-driven campaign execution to drive measurable outcomes.

Highest-signal resume keywords

Marketing Automation PlatformsProject ManagementCampaign OperationsMarTech InfrastructureData-Driven Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign LogicAudience SegmentationQADeliverabilityRequirements GatheringSQLHTMLCSSJavaScriptGoogle Analytics

Soft Skills

CommunicationCollaborationLeadershipProblem-SolvingStakeholder Alignment

Tools & Technologies

BrazeSFMCMarketoGoogle Tag ManagerAdobe Experience ManagerWordPressDrupalContentfulWebflowAI-Powered Workflows

Industry Keywords

Marketing OperationsRevenue OperationsWeb OperationsMarTechCampaign QA

Tech Stack

Tools & technologies

AEMDrupalJavaScriptSQLWordPress

About the role

Key responsibilities & impact

Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and selected marketing web operations
Manage planning, prioritization, and execution over a three-month-plus horizon
Tie campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes
Oversee end-to-end campaign operations from intake and scoping through sprint planning, requirements gathering, timeline management, QA, launch coordination, post-launch issue resolution, and performance feedback
Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations teams
Maintain scalable, reliable, and AI-enabled MarTech infrastructure
Own platform health, deliverability, and issue-resolution processes
Lead root cause analysis and coordinate resolution of platform, campaign, data, deliverability, and tracking issues
Coordinate landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting
Drive continuous improvement through AI, automation, experimentation, and scalable workflows
Identify opportunities to reduce manual work, improve campaign quality, strengthen analytics, and increase team productivity while maintaining accuracy, compliance, and operational control

Requirements

What you’ll need

Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related function
Experience managing or formally leading team members
Hands-on experience with marketing automation platforms such as Braze, SFMC, Marketo, or similar
Understanding of campaign logic, audience segmentation, personalization, QA, deliverability, reporting, and data-driven campaign execution
Familiarity with MarTech infrastructure and technical operations, including automation, data flows, integrations, reporting requirements, platform troubleshooting, and UAT coordination
Strong project management and communication skills
Experience with requirements gathering, timeline management, stakeholder alignment, risk mitigation, and escalation management
Familiarity with AI, automation, experimentation frameworks, or advanced analytics
Experience designing or rolling out AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems
Working knowledge of marketing web operations, including CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, and Core Web Vitals
Ability to collaborate with Product, Engineering, Analytics, and Marketing Technology teams
Experience with SQL, structured data, campaign data models, APIs, integrations, or data pipelines is nice to have
Experience with enterprise CMS platforms such as WordPress, Drupal, Adobe Experience Manager, Contentful, Webflow, or similar is nice to have
Familiarity with HTML, CSS, JavaScript, redirects, metadata, page templates, or structured content is nice to have
Experience developing channel analytics frameworks, deliverability benchmarks, operational scorecards, web performance dashboards, or campaign reporting is nice to have

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Bonus may be offered