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yfood Labs

Field Sales Representative – Territory Sales Manager

yfood Labs

. Independently manage key grocery retail customers within the assigned regional sales territory .

Posted 11/11/2026full-timeGermanyJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing grocery retail customers, optimizing product placement, and expanding distribution within the FMCG sector. Strong communication and problem-solving skills are essential for building relationships and driving sales growth.

Highest-signal resume keywords
Grocery Retail ManagementFMCG Field Sales ExperienceCustomer Relationship Management (CRM)Sales Growth IdentificationPromotional Campaign Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentProduct Placement OptimizationCompetitive AnalysisCustomer Visit PlanningTerritory Management
Soft Skills
Excellent Communication SkillsPersuasive Presentation SkillsEngaging PersonalityAssertivenessProblem-Solving Skills
Tools & Technologies
CRM System
Certifications & Qualifications
Completed Commercial TrainingCategory B Driving Licence
Industry Keywords
Grocery RetailFMCGTrade FairsCustomer Service OrientationSales Professional

About the role

Key responsibilities & impact
  • Independently manage key grocery retail customers within the assigned regional sales territory
  • Manage grocery stores such as REWE, EDEKA, and Kaufland
  • Identify growth opportunities and maximize sales potential
  • Monitor and optimize product placement on shelves
  • Expand product distribution
  • Implement agreed promotional campaigns and secondary placements
  • Collaborate with store managers, department managers, and business owners
  • Serve as the primary point of contact for the assigned customer base
  • Plan and conduct customer visits
  • Maintain the CRM system and manage the territory and customer relationships holistically
  • Conduct competitive analyses during store visits
  • Attend trade fairs and industry events and represent yfood

Requirements

What you’ll need
  • Completed commercial training, ideally as a retail sales professional, or a completed degree with a focus on sales
  • Several years of professional experience in grocery retail
  • Ideally, experience in FMCG field sales
  • Confident presence and excellent communication skills
  • Ability to present persuasive business arguments
  • Engaging and dynamic personality
  • Assertiveness and strong problem-solving skills
  • High level of initiative and a hands-on mentality
  • Strong customer and service orientation
  • Willingness to travel extensively and stay overnight in hotels
  • Category B driving licence

Benefits

Comp & perks
  • 30 days of paid vacation per year
  • Subsidized EGYM Wellpass membership for €29 per month
  • Health management initiatives and Healthy@yfood workshops and activities, such as yoga, breathwork, soccer, and pickleball
  • Paid yforgood Day: one paid day per year for social, charitable, or environmental initiatives
  • Company car for private use
  • Discounted bike leasing through JobRad
  • Free yfood products
  • No dress code
  • Inclusive working environment and equal opportunities
  • International and dynamic working environment