Marketing Manager – China

Yodo1 Games

. Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations .

Posted 9/17/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, demand generation, and content marketing, with a strong focus on leveraging data and AI tools to optimize marketing operations and drive measurable outcomes. Proven ability to build and enhance marketing capabilities and processes while effectively managing global teams and partnerships.

Highest-signal resume keywords

B2B Marketing StrategyDemand GenerationContent MarketingHubSpotData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent MarketingLifecycle MarketingBrand PositioningMarketing OperationsKPI DefinitionPerformance MeasurementMarketing AutomationProcess ImprovementProject Management

Soft Skills

Strong Independent JudgmentStakeholder ManagementExcellent Communication Skills

Tools & Technologies

HubSpotCRM WorkflowsEmail AutomationAnalytics ToolsAI Tools

Industry Keywords

GamingTechnologySaaSLicensingEntertainment

About the role

Key responsibilities & impact

Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations
Define positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets
Build and improve marketing capabilities, processes, systems, and operating rhythm
Partner with Business Development and Licensing to generate qualified opportunities and accelerate commercial conversations
Develop demand-generation strategies and campaigns for game developers, licensors, and partners
Own content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories, and other channels
Develop marketing strategies for ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches
Identify and develop stories around partnerships, market trends, customer success, IP opportunities, and BiG’s gaming ecosystem position
Establish KPIs and reporting frameworks for pipeline, lead generation, engagement, brand visibility, and commercial objectives
Use data to expand, change, automate, or stop activities
Use AI and automation to redesign workflows, improve output quality and speed, generate leads, and reduce manual work
Own and optimize the marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools
Build scalable lead-generation and nurturing processes with Business Development
Coordinate external agencies, freelancers, partners, and internal stakeholders
Execute critical campaigns, content, pages, communications, or workflows when necessary
Continuously evaluate and evolve BiG’s marketing function as the business, product offering, and partnerships grow

Requirements

What you’ll need

5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector
Experience owning marketing strategy, not only executing campaigns designed by others
Ability to translate commercial or business objectives into marketing priorities, plans, and measurable outcomes
Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1
Strong independent judgment and ability to operate with limited structure or predefined processes
Strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations
Experience using HubSpot or equivalent CRM/marketing automation platforms
Practical experience using AI tools and automation within marketing workflows
Strong analytical skills and experience defining KPIs, measuring performance, and making data-based prioritization decisions
Strong project and stakeholder-management skills
Excellent written and verbal communication skills in English
Ability to operate effectively across global, distributed teams
Genuine interest in gaming, entertainment, IP, and technology
Native Chinese (Mandarin) is a must-have

Benefits

Comp & perks

Allowance to purchase your own device or equipment
Variable compensation through the annual bonus program
Work from anywhere in the world
Flexible hours
Unlimited paid time off
Flexible currency of payment
Trust and freedom to try, fail, learn fast, and make a real impact
Career acceleration and growth opportunities
Direct access to management for pitching ideas
Energetic, fast-learning, supportive, and diverse global team community