Yodo1 Games

Marketing

• Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations
• Define positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets
• Build and improve marketing capabilities, processes, systems, and operating rhythm
• Partner with Business Development and Licensing to generate qualified opportunities and accelerate commercial conversations
• Develop demand-generation strategies and campaigns for game developers, licensors, and partners
• Own content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories, and other channels
• Develop marketing strategies for ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches
• Identify and develop stories around partnerships, market trends, customer success, IP opportunities, and BiG’s gaming ecosystem position
• Establish KPIs and reporting frameworks for pipeline, lead generation, engagement, brand visibility, and commercial objectives
• Use data to expand, change, automate, or stop activities
• Use AI and automation to redesign workflows, improve output quality and speed, generate leads, and reduce manual work
• Own and optimize the marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools
• Build scalable lead-generation and nurturing processes with Business Development
• Coordinate external agencies, freelancers, partners, and internal stakeholders
• Execute critical campaigns, content, pages, communications, or workflows when necessary
• Continuously evaluate and evolve BiG’s marketing function as the business, product offering, and partnerships grow

Marketing Manager – China