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Younited

CRM Strategy Manager

Younited

. Define and implement the local CRM strategy to maximise customer engagement, retention and long-term customer value .

Posted 10/27/2026full-timeRome • ItalyMid-LevelSenior💰 €45,000 - €50,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in defining and implementing CRM strategies to enhance customer engagement and retention, leveraging data analysis and AI-based solutions for performance optimization. Proven ability to lead CRM campaigns and initiatives while effectively collaborating with stakeholders to achieve business objectives.

Highest-signal resume keywords
CRM Strategy DevelopmentData Analysis SkillsAI-Based Solutions UtilizationPerformance MonitoringStakeholder Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRM StrategiesCustomer Engagement ChannelsKPI ManagementCampaign ManagementAudience SegmentationLifecycle StrategyPerformance ReportingQuantitative AnalysisOperational ExecutionCustomer Insights Translation
Soft Skills
Excellent Communication SkillsFlexible ApproachAgile MindsetSolution-Oriented ThinkingStrong Sense of Ownership
Tools & Technologies
CRM PlatformsAnalytics Platforms
Certifications & Qualifications
Master’s Degree in Economics
Industry Keywords
Financial ServicesE-commerceDigital Businesses

About the role

Key responsibilities & impact
  • Define and implement the local CRM strategy to maximise customer engagement, retention and long-term customer value
  • Own CRM business performance governance, including structured planning, performance monitoring and clear reporting of customer and commercial KPIs
  • Translate customer and commercial insights into actionable recommendations
  • Drive customer growth initiatives, lifecycle strategy evolution and commercial performance
  • Build relationships with local stakeholders and central teams to align priorities, roadmap and business objectives
  • Take a hands-on role in CRM platforms
  • Lead operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

Requirements

What you’ll need
  • At least 4 years of experience in a similar role
  • A Master’s degree in Economics or a related quantitative field
  • Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
  • Hands-on experience with CRM and analytics platforms
  • Strong data analysis skills
  • Ability to use AI-based solutions to optimise customer engagement and CRM performance
  • Experience in Financial Services, e-commerce or digital businesses is a plus
  • Excellent communication skills
  • Ability to communicate professionally in English
  • Flexible, agile and solution-oriented approach
  • Strong sense of ownership and ability to combine strategic thinking with operational execution

Benefits

Comp & perks
  • Free coffee and a comfortable kitchen to relax and enjoy your lunch break
  • Team-building activities and CSR initiatives throughout the year
  • The latest hardware and equipment to support your work
  • Flexible Remote Policy
  • Parenting Policy
  • An extra day off to celebrate your birthday
  • Access to Voxy to boost your language skills
  • Welfare benefits for you and your family
  • Ticket Restaurant