Digital Analytics Analyst – Senior

YOUSE

. Lead customer journey mapping and create/maintain event, button, and page tagging plans for Web and App .

Posted 10/28/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced proficiency in Google Analytics 4 and Google Tag Manager, with a strong ability to translate business needs into technical requirements. Capable of leading data capture strategies and ensuring data quality for Business Intelligence analysis across web and app platforms.

Highest-signal resume keywords

Google Analytics 4 (GA4)Google Tag Manager (GTM)HTMLCSSJavaScript

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ArchitectureMobile App TaggingFirebaseETLSQLDashboard CreationLookerPower BITableauData Troubleshooting

Soft Skills

Excellent CommunicationAnalytical ThinkingProblem-SolvingOrganizational Skills

Tools & Technologies

AppsFlyerMedia SDKsBusiness Intelligence ToolsData Layer

Industry Keywords

Insurance IndustryDigital Products

Tech Stack

Tools & technologies

ETLFirebaseJavaScriptSQLTableau

About the role

Key responsibilities & impact

Lead customer journey mapping and create/maintain event, button, and page tagging plans for Web and App
Track and tag new product implementations
Operate Google Tag Manager (GTM) independently for Web implementations
Actively collaborate with the Development team to guide data architecture (Data Layer), ensure native app tagging, and perform technical validations
Implement, validate, and maintain media partner and affiliate pixels and tags
Ensure the quality and consistency of data collection, providing the structural foundation for BI analysis
Lead the data capture and platform tracking strategy
Ensure visibility across the entire customer journey (Web and App)
Enable the development of BI solutions, measurement of new products, and media campaigns
Serve as the primary bridge between the Business and Technology (Development) teams

Requirements

What you’ll need

Advanced proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Excellent communication skills and the ability to translate business needs into technical requirements for developers
Knowledge of programming logic and front-end languages: HTML, CSS, and basic JavaScript
Technical experience with mobile app tagging, including Firebase, media SDKs, AppsFlyer, and similar tools
Proactive, analytical, and organized profile with strong problem-solving and data troubleshooting skills
Knowledge of Business Intelligence processes, such as database structuring, ETL, SQL, or Databricks
Experience creating dashboards using visualization tools such as Looker, Power BI, or Tableau
Previous experience in the insurance industry or with digital products

Benefits

Comp & perks

Hybrid work model: 2 days in the office and 3 days remote
7.5-hour workday
Employment under the CLT labor regime
Position also open to people with disabilities (PwD)