Director of Marketing

Youth Enrichment Brands

. Own and evolve the i9 Sports brand voice, positioning, and messaging framework .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand positioning, messaging, and content strategy, with a strong focus on collaboration and execution within integrated marketing frameworks. Proficient in leveraging CRM tools like HubSpot and managing strategic communications across various digital platforms.

Highest-signal resume keywords

Brand PositioningContent StrategyHubSpot ProficiencyLeadership in Marketing CommunicationsFranchise Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MessagingContent DevelopmentSEO/AEO StrategyDigital MarketingCampaign ManagementAnalytical MindsetStorytellingVendor ManagementCreative DirectionMarketing Automation

Soft Skills

CollaborationOrganizationAdaptabilityLeadershipCommunication

Tools & Technologies

HubSpotWordPressCanvaGoogle BusinessSocial Media Platforms

Industry Keywords

Franchise MarketingYouth DevelopmentSports BrandingIntegrated MarketingMulti-Unit Systems

Tech Stack

Tools & technologies

Distributed SystemsWordPress

About the role

Key responsibilities & impact

Own and evolve the i9 Sports brand voice, positioning, and messaging framework
Ensure brand consistency across web, email, paid media, social, and franchise communications
Lead scalable, adoptable brand updates and rollout plans
Approve brand messaging and system-wide communications
Oversee franchise-facing communications, including the weekly Between the Goal Post newsletter
Guide content strategy across blogs, newsletters, social media, and campaigns
Partner with CRM and Digital teams on lifecycle communications in HubSpot
Develop and manage an annual strategic communications and marketing calendar
Leverage AI and emerging tools to improve content efficiency and performance
Provide strategic oversight of digital properties, website content, and SEO/AEO strategy
Partner with Digital/IT and agencies on UX, consumer journeys, and website optimization
Lead sport- and program-specific brand storytelling
Direct photo, video, creative strategy, vendor management, and creative direction
Oversee on-field branding, merchandise/apparel, physical brand touchpoints, and Canva platform strategy
Lead PR, earned media, thought leadership, executive visibility, speaking opportunities, and strategic storytelling
Identify and activate strategic brand partnerships
Lead national campaigns and brand platforms, including Gains for the Girls
Align partnerships, influencers, PR, and campaigns into an integrated annual strategy
Translate national marketing strategies to local franchise execution
Support the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
Partner with Franchise Development on franchise sales positioning, messaging, content, creative assets, and storytelling
Bridge Marketing, IT, Operations, and YEB shared services
Align Franchise Manager, HubSpot, websites, paid media, and analytics tools
Lead cross-functional initiatives with ownership, timelines, and accountability
Identify risks, escalate issues, and ensure execution discipline
Provide direction, expectations, and accountability within the marketing team

Requirements

What you’ll need

7–10+ years of experience in brand, marketing communications, or integrated marketing roles
Experience within franchise, multi-unit, or distributed systems strongly preferred
Proven ability to operate strategically while staying close to execution
Strong leadership in brand positioning, messaging, and content strategy
Deep experience with CRM and marketing automation; HubSpot preferred
Excellent writing, editing, and storytelling skills
Analytical, results-oriented mindset tied to business outcomes
Proficiency with HubSpot, WordPress, Canva, social platforms, and Google Business
Highly collaborative, organized, and adaptable
Passion for youth development, sports, and mission-driven brands