Youth Enrichment Brands

Chief Marketing Officer

• Own and evolve the i9 Sports brand voice, positioning, and messaging framework
• Ensure brand consistency across web, email, paid media, social, and franchise communications
• Lead scalable, adoptable brand updates and rollout plans
• Approve brand messaging and system-wide communications
• Oversee franchise-facing communications, including the weekly Between the Goal Post newsletter
• Guide content strategy across blogs, newsletters, social media, and campaigns
• Partner with CRM and Digital teams on lifecycle communications in HubSpot
• Develop and manage an annual strategic communications and marketing calendar
• Leverage AI and emerging tools to improve content efficiency and performance
• Provide strategic oversight of digital properties, website content, and SEO/AEO strategy
• Partner with Digital/IT and agencies on UX, consumer journeys, and website optimization
• Lead sport- and program-specific brand storytelling
• Direct photo, video, creative strategy, vendor management, and creative direction
• Oversee on-field branding, merchandise/apparel, physical brand touchpoints, and Canva platform strategy
• Lead PR, earned media, thought leadership, executive visibility, speaking opportunities, and strategic storytelling
• Identify and activate strategic brand partnerships
• Lead national campaigns and brand platforms, including Gains for the Girls
• Align partnerships, influencers, PR, and campaigns into an integrated annual strategy
• Translate national marketing strategies to local franchise execution
• Support the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
• Partner with Franchise Development on franchise sales positioning, messaging, content, creative assets, and storytelling
• Bridge Marketing, IT, Operations, and YEB shared services
• Align Franchise Manager, HubSpot, websites, paid media, and analytics tools
• Lead cross-functional initiatives with ownership, timelines, and accountability
• Identify risks, escalate issues, and ensure execution discipline
• Provide direction, expectations, and accountability within the marketing team

Director of Marketing