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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading full-funnel marketing campaigns, focusing on user acquisition, engagement, and retention strategies. Proven ability to manage budgets, analyze performance metrics, and collaborate effectively with cross-functional teams and external partners.
Highest-signal resume keywords
Campaign Strategy DevelopmentPeople ManagementPerformance AnalysisBudget ManagementPartnership Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionTransaction Volume OptimizationCampaign Measurement FrameworksA/B TestingSegmentationBehavioral AnalysisData-Driven Decision MakingKOL StrategyIntegrated Marketing CampaignsConsumer Insight Generation
Soft Skills
CollaborationNegotiationCoachingTrust BuildingPerformance Management
Tools & Technologies
Performance DashboardsCRM ChannelsMedia Planning ToolsCreative Design Software
Industry Keywords
Consumer-Facing CampaignsEmerging TrendsInfluencer MarketingPartnershipsLifestyle Brands
About the role
Key responsibilities & impact- Own the full-funnel campaign strategy for the Malaysia market
- Translate business objectives into integrated plans driving user acquisition, transaction volume, user active rates, and long-term engagement
- Oversee integrated marketing campaigns across media, influencer, and offline channels
- Plan and govern monthly spending campaigns and always-on promotions end-to-end
- Ensure structured campaign setup, accurate tracking, measurement frameworks, and post-campaign analysis
- Design activation and re-engagement campaigns with data, product, and cross-functional teams
- Oversee BAU KOL and influencer strategy and steward top-tier KOL relationships
- Lead and develop a high-performing team through coaching, performance management, and career development
- Lead partnership campaigns with banks, OTAs, eCommerce platforms, and lifestyle brands
- Manage and optimize campaign budgets across paid media, influencer, partnership, and CRM channels
- Align internal teams and represent YouTrip with partners, agencies, and influencers
- Work with design and creative teams to deliver on-brand campaign assets
- Champion A/B tests, segmentation, and behavioral analyses
- Monitor performance, lead post-mortems, and apply actionable insights
Requirements
What you’ll need- 5+ years leading consumer-facing campaigns end-to-end
- 1–2 years of people management
- Understanding of acquisition, activation, retention, and partnerships
- Comfort with performance dashboards, forecasts, and budgets
- Ability to translate data into clear decisions
- Ability to generate campaign ideas grounded in consumer insight
- Strong collaboration with creative and design teams
- Ability to build trust and negotiate with partners, agencies, and internal teams
- Ability to manage multiple campaigns, partners, stakeholders, timelines, budgets, and quality
- Strong awareness of emerging trends, platforms, KOLs, and consumer behaviors
- Ability to set ambitious goals, own results, and course-correct based on data