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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong creative storytelling and content production skills across social media platforms, with proficiency in video editing and graphic design tools. Capable of managing multiple tasks while engaging with audiences and tracking content performance to optimize strategies.
Highest-signal resume keywords
Social Media Content CreationVideo Editing with CapCutGraphic Design with CanvaCreative StorytellingContent Performance Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent ProductionVideo EditingGraphic DesignContent Performance Analysis
Soft Skills
Creative ThinkingTime ManagementCollaborationAdaptabilityCommunication
Tools & Technologies
CapCutCanvaInstagramTikTokFacebookTelegram
Industry Keywords
Social Media TrendsBrand AwarenessEngagementContent FormatsMarketing Campaigns
About the role
Key responsibilities & impact- Ideate, create and produce weekly social media content for YouTrip's Instagram, TikTok, Facebook and Telegram channels, including short-form videos, static visuals and engaging social copy
- Support the social media team in developing and executing social media strategies to grow brand awareness, reach and engagement across all social platforms, with a focus on strengthening YouTrip's TikTok presence
- Take ownership of end-to-end content production, from conceptualisation and scripting to filming, editing and publishing
- Monitor and engage with comments, messages and conversations across YouTrip's social media platforms, ensuring timely responses that align with the brand's tone of voice
- Stay up to date with the latest trends and suggest creative ideas to strengthen YouTrip’s presence across all social platforms
- Track content performance and growth metrics, using insights to refine creatives and optimise future content
- Participate in brainstorming sessions and contribute fresh perspectives and creative ideas for always-on content and marketing campaigns
- Be hands-on and self-sufficient in producing content, from coming up with ideas to bringing them to life
Requirements
What you’ll need- Passionate about social media and staying informed about the latest social media trends
- Strong creative storytelling skills, with the ability to turn ideas and trends into engaging and relatable social media content
- Familiar with social media content and posting across Instagram, TikTok, Telegram and Facebook, with an understanding of each platform’s content formats, tone of voice and best practices
- Proficient in using CapCut to edit short-form videos, including transitions, subtitles, effects, audio syncing and basic motion graphics
- Proficient in using Canva to create social media visuals, marketing collaterals and campaign creatives, including basic graphic design and layout composition
- Comfortable with filming and creating content independently, including appearing on camera when required
- A good command of English and the ability to articulate effectively and collaboratively in a team environment
- Proactive, resourceful and organised, with good time management skills and the ability to manage multiple tasks and deadlines
- A collaborative team player who is also comfortable working independently and taking ownership of assigned tasks
- Open-minded, adaptable and eager to learn, experiment and explore new creative approaches