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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in formulating and executing content strategies across social media platforms, with a strong focus on brand awareness and community engagement. Proficient in content creation, video editing, and performance optimization, while effectively collaborating with marketing teams.
Highest-signal resume keywords
Content Strategy DevelopmentVideo Editing SkillsSocial Media MarketingBilingual Communication (English and Malay)Community Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVideo EditingContent SchedulingSocial Media ManagementTrend Monitoring
Soft Skills
StorytellingCreativityTeam CollaborationAdaptabilityCan-Do Attitude
Industry Keywords
TikTokInstagramFacebookBrand AwarenessCommunity Engagement
About the role
Key responsibilities & impact- Formulate a content strategy across TikTok, Instagram, and Facebook to drive brand awareness and meaningful community engagement
- Plan, research, and execute content development according to the social media marketing strategy and content calendar
- Create, schedule, and post weekly content for YouTrip’s Instagram and TikTok accounts
- Interact with followers and oversee conversations in line with the brand’s voice
- Monitor emerging platform trends and develop trendy, attention-grabbing, and culturally relevant content
- Collaborate with the marketing team to understand performance and growth metrics and optimize content
- Participate in brainstorming and content ideation sessions
Requirements
What you’ll need- Passion for travel, content creation, and staying informed about the latest trends
- Strong storytelling and creative skills with a keen eye for visual aesthetics
- Firm grasp of basic video editing tools
- Ability to plan, shoot, edit, and upload content independently
- Good command of both English and Malay
- Ability to work well in teams and independently
- Open mind and willingness to learn
- Can-do attitude and readiness to execute tasks