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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in setting up and optimizing paid campaigns across platforms such as Google, Meta, and LinkedIn, with strong analytical skills to assess performance and recommend strategic actions. Proficient in German at C2 level, capable of effectively communicating and presenting insights to clients.
Highest-signal resume keywords
Paid Social Campaign ManagementPaid Search Campaign ManagementGoogle AdsFacebook AdsLinkedIn Ads
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationA/B TestingData AnalysisKPI ReportingCreative Briefing
Soft Skills
Analytical ThinkingProactive ApproachStructured Work StyleDriveCuriosity
Industry Keywords
B2B SaaSStartup EnvironmentPerformance MarketingClient AdvocacyGerman Language Proficiency
About the role
Key responsibilities & impact- Set up, launch, and optimize paid campaigns for B2B SaaS clients on Google, Meta, LinkedIn, and other channels
- Brief and A/B test new creatives in collaboration with the Creative team
- Analyze campaign data, identify successful approaches, and take appropriate action
- Create reports that explain KPI changes and recommend next steps
- Present and advocate for recommendations to German-speaking clients
- Progress from supporting campaigns to taking full ownership independently
- Assume increasing responsibility for campaigns within 60, 90, and 180 days, working increasingly independently and contributing test ideas
Requirements
What you’ll need- Initial practical experience with Paid Social or Paid Search, gained through an internship, working student role, first job, or personal projects
- Willingness and motivation to continuously develop, along with an interest in the startup world
- Drive and curiosity
- Experience or a strong interest in setting up campaigns on Google, Facebook, LinkedIn, and other channels
- Analytical thinking and an interest in numbers, patterns, and performance-related questions
- Proactive and structured approach to work
- High standards for the quality of your own work
- Excellent German at C2 level or equivalent; confident verbal and written communication required
- Willingness to present strategic recommendations to German-speaking clients and discuss complex marketing topics
Benefits
Comp & perks- Flexible remote work: Work wherever you are most productive, or join us in our Hamburg office
- Workations: A new environment, the same drive
- Urban Sports Club and Humanoo: Stay active and maintain your energy
- Company pension scheme: We contribute up to 60% on top of your contribution
- Coaching program for personal and professional development
- Clear career development paths
- CAIDI, our in-house intelligence layer, to support strategic work
