Senior Paid Growth Account Strategist, German C2 Level

YOYABA

. Own paid strategies for accounts from end to end .

Posted 11/12/2026full-timeRemote • GermanySenior💰 €70,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end paid strategies, optimizing budget allocation across channels, and analyzing campaign performance to drive pipeline generation. Proficient in aligning marketing and sales stakeholders while leveraging data-driven insights for continuous improvement.

Highest-signal resume keywords

Media BuyingDemand Generation ProgramsB2B SaaS ExperienceConversion TrackingGerman Language Proficiency (C2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisBudget ManagementFunnel Strategy DevelopmentPerformance ReportingTesting Roadmap Ownership

Soft Skills

Growth-Oriented MindsetEffective CommunicationStakeholder AlignmentLeadership in Difficult Conversations

Tools & Technologies

Google AdsLinkedIn AdsMeta AdsMicrosoft AdvertisingCRM Systems

Industry Keywords

Pipeline GenerationSQLCACMQLStartup Environment

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid strategies for accounts from end to end
Understand clients’ go-to-market strategy, ICP, buying center, sales cycle, deal size, and pipeline generation
Develop channel mixes and funnel strategies for Google, LinkedIn, Meta, Microsoft, and LLM platforms
Allocate budgets across channels and campaigns, manage pacing, and reallocate budget to pipeline-driving activities
Pause unprofitable campaigns, channels, and tests
Report on pipeline, SQLs, CAC, and revenue
Set up conversion tracking and import offline conversions from the CRM into advertising platforms
Deliver analyses of campaign and pipeline impact
Conduct QBRs and monthly reviews and prepare presentations
Own the testing roadmap for audiences, offers, landing pages, bidding, and creatives
Create strategic creative briefs with the Creative team and define test messaging
Translate test results into concrete next steps
Align Marketing, Sales, and RevOps stakeholders on lead quality and MQL/SQL definitions
Lead difficult conversations about budget cuts, results, and changes in direction
Brief Performance Marketing Managers and review their work
Monitor account health, scope, budget, and growth opportunities
Use CAIDI and AI for analysis, search-term hygiene, pacing, and reporting
Drive at least one automation or system to improve efficiency across accounts

Requirements

What you’ll need

Strong experience in media buying
Experience building demand generation and demand capture programs
Growth-oriented mindset
Experience in or affinity for the startup environment
Passion for B2B SaaS scale-ups
Willingness to make a real impact in a rapidly growing industry
German at C2 level

Benefits

Comp & perks

Coaching program for personal and professional development
Flexible remote work
Opportunity to work from the Hamburg office
Workations
Urban Sports Club and Humanoo memberships
Company pension scheme (bAV) with up to 60% employer contribution
Clear career development paths
Honest feedback and shared celebration of successes