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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies tailored for the accounting sector in Wallonia, with a strong focus on lead generation and customer acquisition. Proficient in creating engaging French-language content and leveraging AI tools to enhance marketing initiatives.
Highest-signal resume keywords
Field Marketing ExperienceB2B Sales ExperienceProject OwnershipFrench Language ProficiencyAI Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentLead GenerationCampaign ManagementContent CreationEvent Organization
Soft Skills
ProactiveStructuredRelationship BuildingCommunication
Industry Keywords
AccountingB2B SaaSTrade MarketingMarketing PartnershipsCustomer Engagement
About the role
Key responsibilities & impact- Develop a Wallonia-focused marketing strategy from the ground up to raise awareness of Yuki’s software among accountants in Wallonia.
- Work closely with the Yuki and Dexxter sales teams to identify opportunities.
- Test and refine marketing initiatives to generate leads and acquire new customers.
- Develop and launch targeted campaigns for accounting firms.
- Organize Yuki events and ensure its presence at trade shows and partner events, from preparation through lead follow-up.
- Manage and develop marketing partnerships in Wallonia.
- Create French-language content, including copy, emails, videos, and social media content.
- Engage with customers and prospects and use field insights to inform the Wallonia strategy.
Requirements
What you’ll need- At least 5 years of experience in field marketing, trade marketing, or a B2B sales or marketing role.
- Sales experience is a strong advantage.
- Operationally strong, structured, and proactive.
- Able to take full ownership of a project and lead it from A to Z, even while managing multiple projects simultaneously.
- Enjoy meeting people, attending events, and building relationships.
- Comfortable with AI and able to use it naturally in day-to-day work — a must.
- Native-level spoken and written French.
- Fluent in English.
- Dutch is a plus.
- Knowledge of accounting or B2B SaaS is a bonus.
Benefits
Comp & perks- A full-time contract with a comprehensive compensation package featuring attractive extralegal benefits.
- Annual training budgets to fully support your personal and professional growth.
- Flexible working hours and remote work.
- Primarily remote work, with at least one day every two weeks at a Yuki office in Antwerp or a Dexxter office in Mechelen.
- Enjoyable breaks at our Yuki Café.
- Foosball and table tennis.
- A fast-growing, ambitious, and dynamic environment that is part of the Visma Group.
- Team-building activities and Friday after-work drinks.
