Director of Digital Marketing

Zafran Security

. Own online demand generation, digital architecture, conversion rate optimization, and digital advertising .

Posted 11/10/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, including demand generation, conversion rate optimization, and technical SEO. Proficient in managing digital marketing teams and leveraging analytics tools to drive performance and revenue growth in B2B SaaS environments.

Highest-signal resume keywords

Digital Marketing StrategyTechnical SEOGoogle Ads ManagementConversion Rate OptimizationTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEOA/B TestingData AnalysisContent ArchitectureConversion Rate OptimizationGoogle Analytics 4Google Tag ManagerCMS ManagementAccount-Based MarketingSQL

Soft Skills

Strong Communication SkillsTeam ManagementCollaboration

Tools & Technologies

WordPressWebflowGoogle AdsYouTubeLinkedIn Campaign ManagerMarketing AutomationBI ToolsDashboardsTag ManagementCustomer Data Platforms

Industry Keywords

B2B SaaSCybersecurityDigital AdvertisingDemand GenerationAI-Search Visibility

Tech Stack

Tools & technologies

Cyber SecuritySQLWordPress

About the role

Key responsibilities & impact

Own online demand generation, digital architecture, conversion rate optimization, and digital advertising
Set digital marketing strategy, build the team and agency bench, and monitor ad accounts, analytics, and site architecture
Own the corporate website strategy, information architecture, content structure, performance, accessibility, and roadmap
Partner on templates, navigation, campaign landing pages, page speed, Core Web Vitals, and site security hygiene
Govern the CMS, tag manager, consent management, forms, chat, personalization, and data flows into marketing automation and CRM
Lead traditional SEO and answer engine optimization strategy
Own technical SEO, structured data, entity and topical authority, content architecture, topic clusters, category pages, and comparison pages
Define measurement of AI-search visibility and citations and develop search-led content with product marketing
Own paid advertising strategy, budgets, channel performance, account-based and persona-based campaigns, testing, agency management, and forecasting
Run CRO experimentation, including A/B and multivariate tests, form-flow optimization, funnel analysis, heatmaps, and session replay
Own web and marketing analytics, GA4, tag management, dashboards, multi-touch attribution, KPI definitions, and closed-loop CRM reporting
Present channel performance, forecasts, and recommendations to executive leadership
Partner with Marketing Operations on ABM, targeted email, nurture, and trigger-based automation campaigns
Hire, coach, and manage digital marketers and agency partners
Align digital programs with Sales, Field Marketing, and BDR teams
Track changes in search, AI discovery, advertising platforms, and privacy rules

Requirements

What you’ll need

8+ years of progressive digital marketing experience in B2B SaaS, enterprise technology, or cybersecurity
Leadership of a team or agency relationships
Hands-on technical fluency with security buyers and their evaluation and purchasing processes
Proven track record of building digitally sourced pipeline and revenue, with quantifiable results
Working knowledge of CMS platforms such as Wordpress, Webflow, or similar
Knowledge of tag management, site performance, information architecture, SEO, and conversion effects of site changes
Deep experience with Google Ads, YouTube, and LinkedIn Campaign Manager, including account-based targeting and bid and budget management
Strong command of GA4, Google Tag Manager, BI or dashboard tools, attribution models, and marketing automation reporting
Working knowledge of SEO and AEO, including technical SEO, structured data, content architecture, and AI assistant source citation
Experience with account-based marketing platforms and intent data tools
Experience running structured CRO and experimentation programs
Comfort managing budgets and forecasting performance in a privately held, growth-stage environment
Strong communication skills for explaining results and tradeoffs to executives, sales leaders, and engineers
Practical AI-native skill with Claude to create reporting and visualization flows
Experience in competitive security categories is a plus
Familiarity with web personalization, customer data platforms, or reverse-IP visitor identification is a plus
Practical SQL or data visualization skills are a plus
Experience with video advertising and YouTube creative strategy is a plus

Benefits

Comp & perks

Flexible PTO
Health insurance plans (medical, dental, vision)
Monthly stipend for phone and internet
401(k)
Flexible spending account
Home office stipend when joining
Access to frontier AI models, including Claude
Equal opportunity workplace