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Senior Manager, Global Corporate & Strategic Events
Zafran Security. Own end-to-end strategy, planning, and execution for Zafran's global presence at major cybersecurity trade shows and conferences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B event marketing with a focus on large-scale trade shows and conferences, including budget management, vendor negotiation, and measurable ROI delivery. Proven ability to coordinate complex event logistics and align programs with sales and marketing strategies.
Highest-signal resume keywords
B2B Event MarketingTrade Show ManagementBudget ManagementProject ManagementCybersecurity Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningVendor ManagementContract NegotiationEvent KPI TrackingLogistics CoordinationAncillary Event ExecutionBooth OperationsROI AnalysisEvent Process DevelopmentBudget Tracking
Soft Skills
AdaptabilityCollaborationCommunicationLeadershipProject Management
Tools & Technologies
HubSpotSalesforceEvent Management PlatformsMarketing Automation Tools
Industry Keywords
CybersecurityTrade ShowsConferencesB2B MarketingEvent Strategy
Tech Stack
Tools & technologiesAWSCyber Security
About the role
Key responsibilities & impact- Own end-to-end strategy, planning, and execution for Zafran's global presence at major cybersecurity trade shows and conferences
- Lead booth design and build, vendor selection and management, sponsorship deliverables, staffing, shipping, logistics, and on-site execution
- Develop and enforce a repeatable events process across events
- Negotiate contracts, manage budgets, and track spend against ROI targets
- Evaluate and prioritize the annual events calendar
- Design and execute ancillary events including CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings
- Build and manage hosted event programs for prospects, customers, and partners
- Align ancillary programs with regional pipeline goals and account-based plays
- Coordinate venue sourcing, catering, AV, run-of-show, staffing, and follow-up
- Align event messaging, demos, and activations with product launches
- Partner with Field Marketing, BDR, and Sales leadership on outreach, registrations, staffing, and follow-up
- Collaborate with design on booth creative, collateral, branded experiences, and swag
- Brief executive attendees on objectives, talking points, and priority meetings
- Serve as the internal hub for events and stakeholder alignment
- Define and track event KPIs including pipeline, leads, meetings, and brand impressions
- Maintain the events calendar, budget tracker, and vendor relationships
- Build the internal events playbook and standard operating procedures
- Oversee swag and branded merchandise strategy, inventory, and fulfillment logistics
Requirements
What you’ll need- 6-10 years of experience in B2B event marketing
- Deep hands-on experience running large-scale trade shows and conferences, including end-to-end booth operations, vendor management, and on-site execution
- Experience executing major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or comparable tier-one events
- Experience building and managing event budgets, negotiating with trade show contractors, and delivering measurable ROI
- Experience running ancillary event programs, including executive dinners, CSO roundtables, VIP receptions, and hosted field events
- Experience collaborating with Product Marketing, Field Marketing, and Sales
- Exceptional project management skills and ability to run multiple events simultaneously
- Familiarity with marketing automation and CRM tools (HubSpot, Salesforce) and event management platforms
- Willingness and ability to travel approximately 40% across the US and internationally, including Europe and Asia
- Nimble and adaptable in changing situations
- Cybersecurity industry experience is a strong plus; genuine curiosity about the space is a must
Benefits
Comp & perks- Flexible PTO
- Health insurance plans (medical, dental, vision)
- Monthly stipend for phone and internet
- 401k
- Flexible spending account
- Home office stipend when joining
- Access to frontier AI models, including Claude
- Equal opportunity workplace