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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing FP&A, including budget management, channel allocation analysis, and sales pipeline forecasting. Proficient in leveraging AI tools to enhance finance processes and reporting.
Highest-signal resume keywords
Marketing FP&A OwnershipSales Pipeline ForecastingChannel-Level Marketing EconomicsBudget ManagementAI Tool Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget BuildingHeadcount PlanningActuals TrackingChannel Allocation AnalysisSales Pipeline AnalysisRevenue ModelingCost Per Pipe AnalysisProblem Structuring
Soft Skills
Proactive JudgmentStrong Communication Skills
Tools & Technologies
Google SheetsDatabricksSnowflakeNetSuiteZipHubSpot
Industry Keywords
GTM FinanceDemand GenerationClosed-Won RevenueMarketing Spend Analysis
About the role
Key responsibilities & impact- Serve as the dedicated finance partner for Zapier's marketing organization
- Own marketing FP&A end to end, including headcount planning, budget building, and actuals tracking
- Own channel allocation analysis for demand generation versus brand and drive ROI-by-channel reporting
- Forecast sales pipeline based on spend as part of GTM targets and ARR modeling
- Flag risks to pipeline coverage or targets early
- Serve as an embedded business partner to marketing leadership
- Track purchase orders and vendor commitments against budget and flag overspend risks
- Analyze connections between marketing spend, pipeline generation, and closed-won revenue with Sales and RevOps
- Partner with the Data team to establish and govern pipeline reporting definitions
- Use AI to automate recurring finance processes, including parts of month-end close and reforecasting cycles
- Report to the Head of GTM Finance and collaborate with Marketing, Sales FP&A, and Corporate FP&A
Requirements
What you’ll need- Strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance
- Solid understanding of how sales pipeline converts to closed-won revenue
- Experience owning budgets end to end, including headcount, spend actuals, and purchase orders
- Strong grasp of channel-level marketing economics, cost per pipe, and connecting spend to pipeline and revenue outcomes
- Ability to structure loosely defined problems independently
- Proactive judgment in surfacing issues and opportunities
- Active use of AI tools with sound judgment
- Strong written and verbal communication skills
- Experience with Google Sheets, Databricks or Snowflake, NetSuite, Zip, and HubSpot preferred
- Must be authorized to work from the candidate's home location; Zapier does not sponsor visas or transfers
Benefits
Comp & perks- Offers equity
- Offers bonus
- All-remote work arrangement
- Reasonable accommodations for individuals with disabilities
- Equal-opportunity and inclusive workplace
- Application status updates throughout the process
