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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in advertising, marketing strategy, and creative development, with a strong ability to translate complex concepts into actionable narratives and customer-facing materials. Proven track record in engaging with senior stakeholders and driving enterprise-level advertising effectiveness through strategic insights and thought leadership.
Highest-signal resume keywords
10+ Years Experience In AdvertisingStrong Understanding Of Advertising DevelopmentExceptional Communication SkillsExperience Working With Enterprise BrandsAbility To Translate Complex Concepts
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Advertising StrategyCreative DevelopmentCampaign PlanningAdvertising EffectivenessData-Driven InsightsPredictive ModelingCustomer EngagementCompetitive IntelligenceThought LeadershipSales Guidance
Soft Skills
Exceptional Presentation SkillsStorytelling AbilityStrategic ThinkingCross-Functional CollaborationCustomer-Facing Communication
Industry Keywords
Advertising ProgramsBrand StrategyCreative RiskMarketing TechnologyAd TechMedia AgenciesConsumer InsightsEnterprise Customer ConversationsConsultative GrowthIndustry Advocacy
About the role
Key responsibilities & impact- Serve as a senior industry expert, educator and advocate externally
- Act as a strategic cross-functional subject matter expert and internal connective layer
- Advise on advertising, marketing strategy, creative development, campaign planning and advertising programmes
- Stay ahead of trends in advertising effectiveness, AI-generated creative, synthetic respondents, digital and social testing, predictive models and connected learning systems
- Advise Sales, Customer, Product, Product Marketing, Marketing and Research Science teams on strategic narratives and customer engagements
- Support messaging, frameworks, demos, points of view, enablement, competitive guidance and customer-facing materials
- Support enterprise opportunities by advising customers and prospects
- Clarify how Zappi’s advertising solutions fit across the creative development lifecycle
- Own competitive intelligence for advertising research and creative effectiveness
- Develop external thought leadership and a visible industry voice
- Speak at conferences, webinars, customer events and industry forums
- Engage with analysts, strategic customers and industry communities
- Co-create customer education materials and programmes
- Translate customer realities, workflow needs, agency dynamics and competitive gaps into product and go-to-market recommendations
- Partner with Product, Research Science, Commercialisation and Product Marketing teams
- Pressure-test AI, synthetic, predictive, diagnostic and connected-learning capabilities
- Ensure product and commercial strategy reflect marketer, brand, agency and creative-development realities
- Report to Melissa Coito
Requirements
What you’ll need- 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness
- Strong understanding of advertising development, creative development and advertising programmes
- Experience working with brands, agencies, advertising platforms or marketing teams
- Understanding of how data, consumer insights and technology inform creative development and advertising decisions
- Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams
- Strong understanding of enterprise advertising decisions, creative risk and campaign performance
- Ability to translate complex advertising concepts into commercial narratives, sales guidance, executive-level storytelling and customer-facing POVs
- Experience supporting strategic sales, enterprise customer conversations, thought leadership or consultative growth motions
- Exceptional communication, presentation and storytelling skills
- Comfort representing a company externally as a senior industry expert
- Background preferably in creative, advertising or media agencies; advertising/media platforms; in-house brand, marketing, media or creative teams; ad tech or marketing technology; or advertising/market research with practical advertising experience
- Strong understanding of advertising, marketing and creative development rather than predominantly consumer insights or research methodology
Benefits
Comp & perks- Three company-paid mental health days of rest per year
- Minimum of 20 days of paid time off per year, plus national holidays
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices supporting individual and collaborative work
- Free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
- Up to £10K bonus
- Company-paid mental health days
- B Corp-certified, Net Zero company and inclusive workplace culture