Senior Director, Industry Strategy – Creative Effectiveness

Zappi

. Serve as a trusted external advertising expert, educator and industry advocate .

Posted 10/19/2026full-timeRemote • New York • United StatesSenior💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in advertising strategy, creative development, and campaign planning, with a strong ability to translate complex concepts into actionable insights for enterprise brands. Proven track record in thought leadership, stakeholder engagement, and aligning marketing strategies with customer needs.

Highest-signal resume keywords

10+ Years Experience In AdvertisingAdvertising Strategy DevelopmentCreative Development ExpertiseExceptional Communication SkillsEnterprise Customer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising EffectivenessCampaign StrategyBrand StrategyCreative DevelopmentData-Driven InsightsPredictive ModelingDigital TestingAI-Generated CreativeCompetitive IntelligenceSales Guidance

Soft Skills

Exceptional Presentation SkillsStorytelling AbilityStrategic ThinkingCollaborationInfluencing Skills

Industry Keywords

Advertising PlatformsMarketing TechnologyCreative AgenciesMedia AgenciesEnterprise BrandsConsultative GrowthCustomer EngagementThought LeadershipStrategic NarrativesConnected Learning Systems

About the role

Key responsibilities & impact

Serve as a trusted external advertising expert, educator and industry advocate
Act as an internal strategic subject-matter expert and connective layer across the organisation
Advise on advertising, marketing strategy, creative development, campaign planning and advertising programmes
Stay ahead of trends in advertising effectiveness, AI-generated creative, synthetic respondents, digital and social testing, predictive models and connected learning systems
Work with Sales, Customer, Product, Product Marketing, Marketing and Research Science teams on strategic narratives and customer engagements
Develop messaging, frameworks, demos, points of view, enablement, competitive guidance and customer-facing materials
Support enterprise opportunities as a strategic expert and advisor
Clarify Zappi’s advertising solutions across the creative development lifecycle
Own competitive intelligence for advertising research and creative effectiveness
Develop external thought leadership and speak at conferences, webinars, customer events and industry forums
Engage with analysts, strategic customers and industry communities
Translate customer realities, workflow needs, agency dynamics and competitive gaps into product and go-to-market recommendations
Partner with Product, Research Science and Commercialisation teams
Influence AI, synthetic, predictive, diagnostic and connected-learning product capabilities
Help align product and commercial strategy with marketers, brand teams, agencies and creative-development realities

Requirements

What you’ll need

10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness
Strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives
Experience working with brands, agencies, advertising platforms or marketing teams
Understanding of how data, consumer insights and technology can inform creative development and improve advertising decisions
Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams
Strong understanding of enterprise advertising decisions, creative risk and campaign performance
Ability to translate complex advertising concepts into commercial narratives, sales guidance, executive-level storytelling and customer-facing POVs
Experience supporting strategic sales, enterprise customer conversations, thought leadership or consultative growth motions
Exceptional communication, presentation and storytelling skills
Relevant background in creative, advertising or media agencies; advertising and media platforms; in-house brand, marketing, media or creative teams; ad tech or marketing technology businesses; or advertising/market research with practical advertising experience

Benefits

Comp & perks

Three company-paid mental health days of rest per year
Minimum of 20 days of paid time off per year, plus national holidays
Private medical healthcare cover
Group risk, life & disability contributions
Flexible working arrangements, including remote
Thoughtfully designed offices supporting individual work and collaboration
Free yoga and access to trained therapists / counsellors
Enhanced parental leave policies
Free lunch in the office Tuesday-Thursday
Tax efficient pension contributions via salary sacrifice scheme
Salary sacrifice cycle to work scheme
Salary sacrifice nursery scheme
Tailored personal development through training allowances, coaching, mentorship and career frameworks