RFID Product Marketing, Advisor

Zebra Zebra

. Share responsibility for product line and specific portfolio marketing for RFID hardware products, software, and solutions offerings .

Posted 9/21/2026full-timeUnited StatesSeniorLead💰 $122,800 - $184,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing and management within B2B mobile computing or software sectors, with a strong focus on go-to-market strategy, competitive analysis, and cross-vertical initiatives. Proven ability to drive results through effective communication, organizational agility, and collaboration in a matrixed environment.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCompetitive AnalysisChannel Marketing ExperienceExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningSales EnablementDemand GenerationSEOSEMContent CreationLifecycle Product MarketingMarket ResearchStrategic PlanningPortfolio Management

Soft Skills

Clarity of ThinkingOrganizational AgilityInfluence SkillsNegotiation SkillsPartnership Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2BMobile ComputingRFIDSoftware SolutionsMarketing StrategyVirtual Team ManagementCross-Vertical InitiativesMarket TacticsRegional MarketingProduct Launch

About the role

Key responsibilities & impact

Share responsibility for product line and specific portfolio marketing for RFID hardware products, software, and solutions offerings
Execute product marketing strategy through vertical, field, and channel marketing resources
Build and maintain a marketing competitive advantage
Immerse in the competitive and commercial marketplace
Develop product positioning, messaging, and go-to-market strategy
Provide sales enablement and competitive analysis
Contribute to strategic planning and product management functions
Act as marketing's single point of contact for part of the company portfolio for internal and external stakeholders
Own product and software reinvigorate, refresh, and retire programs
Activate global product marketing content in marquee horizontal media outlets and events
Lead targeted inbound digital SEO/AEO/SEM campaigns for priority products
Guide AR, PR, social, and corporate communications programs
Monitor and drive organizational response to primary competitors' regional marketing campaigns and messaging
Lead regional marketing participation and own marketing on product launch calls
Influence promotional, incentive, and rebate strategy within the GTM plan
Manage content creation from inception through delivery
Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
Generate portfolio pipeline through marketing influence and demand generation
Ensure successful seller adoption of enablement materials
Represent the regional voice of the customer to the global product marketing team
Support portfolio-specific, cross-vertical initiatives in the region

Requirements

What you’ll need

Bachelor's degree in related field required
8+ years of product marketing and/or comparable product management/development experience within the B2B mobile computing or software sectors
Clarity of thinking & vision with keen prioritization skills
Organizational agility in a matrix and indirect-management environment
Influence, negotiation, and partnership skills with product teams
Ability to drive results and execution through a virtual team
Ability to thrive in a matrixed organization environment
Ability to technically understand how products fit together to create and deliver a solution
Channel Marketing experience
Excellent presentation and communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
Ability to work hybrid, 3 days in office and 2 remote, from Lincolnshire, Illinois, or Holtsville, New York
Willingness to travel 10%

Benefits

Comp & perks

Performance-based annual cash incentive at a target equal to 12% of base pay
Healthcare
Wellness programs
Inclusion networks
Continued learning and development offerings
Community service days
Traditional insurances
Parental leave
Employee assistance program
Paid time off
Hybrid work
Adaptable hours
Summer Flex Fridays
Focus Fridays
Annual companywide well-being day
Potential eligibility for long-term incentive equity awards