Business Development Manager – Clinical and Diagnostic

ZEISS Group

. Drive market development and new opportunity generation for the ZEISS Research Microscopy, Clinical and Diagnostic Customer Segment and related subsectors .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $116,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market development and strategic planning within the Clinical and Diagnostic sectors, with a strong focus on customer engagement, content development, and sales enablement. Proven ability to analyze market signals and competitive dynamics to drive growth and develop effective go-to-market strategies.

Highest-signal resume keywords

Market DevelopmentContent DevelopmentSales EnablementCustomer EngagementStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentDigital MarketingContent DevelopmentMarket AnalysisCompetitive Landscape AssessmentGo-To-Market StrategyProduct PositioningSales TrainingBudget ManagementRegulatory Knowledge

Soft Skills

Excellent CommunicationPresentation SkillsNegotiation SkillsSelf-MotivatedAbility to Work Independently

Tools & Technologies

Web PlatformsMarketing Communications ToolsData Analysis ToolsCustomer Relationship Management (CRM) Systems

Industry Keywords

Clinical EquipmentDiagnostic EquipmentFDA RegulationsGroup Purchasing OrganizationsCustomer Buying JourneyMarket SignalsChannel Partners

About the role

Key responsibilities & impact

Drive market development and new opportunity generation for the ZEISS Research Microscopy, Clinical and Diagnostic Customer Segment and related subsectors
Identify and interpret market signals and engage potential and existing customers to understand their needs
Assess competitive dynamics and translate insights into segment strategies, product positioning, sales enablement, and market-focused content
Develop and execute go-to-market strategies to grow the number and quality of opportunities
Build customer and market understanding and identify areas for growth
Develop differentiated value propositions and customer-facing content
Enable the sales organization to engage target customers effectively
Monitor market signals, customer needs, applications, technology trends, regulatory developments, investment patterns, and competitive activity
Build relationships with customers, key opinion leaders, industry organizations, channel partners, and group purchasing organizations
Develop and maintain the North American go-to-market strategy
Define and prioritize subsectors, customer jobs to be done, applications, buyer personas, target customers, and assigned product lines
Develop market-development plans with objectives, initiatives, timelines, and success measures
Collaborate with Global Customer Segment counterparts
Develop product positioning, messaging, use-case narratives, and market- and application-focused content
Lead market-readiness components of new product launches and provide sales training
Equip Sales with customer insights, competitive guidance, objection-handling tools, value propositions, and relevant content
Represent ZEISS at customer meetings, conferences, trade shows, advisory discussions, and industry events
Monitor qualified opportunity development and evaluate commercial outcomes
Partner with Marketing Communications to interpret campaign, content, website, audience, and channel-performance data
Provide regular business updates and recommended actions
Manage assigned budgets and expenses

Requirements

What you’ll need

Bachelor's degree in a relevant field (e.g., Life Sciences, or related)
5+ years of experience in business development, marketing, or sales in industries related to routine or capital equipment for FDA regulated or similar spaces related to Clinical and Diagnostic equipment
Proven experience in content development, digital marketing, or managing web platforms
Strong knowledge of the market, channel partners, group purchasing organizations and contracts, customer buying journey, and competitive landscape within the Clinical and Diagnostic market
Ability to integrate and synthesize technical information
Excellent communication, presentation, and negotiation skills
Self-motivated, with the ability to work independently and in a matrixed global organization
Willingness and ability to travel globally up to 25%

Benefits

Comp & perks

Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay