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Business Development Representative
ZEISS Group. Manage objectives, plans, and overall business development for the assigned U.S.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and sales strategies within the optical and medical device industries, with a strong focus on consultative selling and relationship building. Proficient in utilizing CRM tools for sales forecasting and territory management while achieving revenue and profitability goals.
Highest-signal resume keywords
Business DevelopmentConsultative SellingSalesforce.comOptical Industry ExperienceABO Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingRevenue GenerationAccount ManagementMarket AnalysisStrategic Planning
Soft Skills
Negotiation SkillsTime ManagementInterpersonal SkillsProblem-Solving SkillsTeam Collaboration
Tools & Technologies
CRM SystemSalesforce.comMS Office ApplicationsDigital Marketing Tools
Certifications & Qualifications
ABO CertificationValid Driver's License
Industry Keywords
OptometryOphthalmologyMedical Device SalesRetail OperationsBusiness to Business Sales
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- Manage objectives, plans, and overall business development for the assigned U.S. Independent Eye Care Professional territory
- Source, develop, and cultivate new clients and business and consolidate share of wallet
- Conduct sales calls with optometrists, ophthalmologists, opticians, and other optical specialists
- Promote ZEISS products, services, and practice-based solutions using consultative and conceptual selling
- Document customer records and activity in the CRM system
- Develop and maintain territory plans and implement account-specific programs and business plans
- Meet or exceed sales growth targets for Direct Rx business, premium lenses, coatings, dispensing tools and equipment, and key sales programs
- Segment territory using the CRM Account Classification system and identify key customer targets
- Evaluate customer store operations, financial data, business models, and profit drivers to create value-based sales strategies
- Prepare pre-call plans and call objectives, anticipate objections, and establish trusted-advisor relationships
- Lead sales conversations, challenge and persuade customers to change behavior, remove barriers, and close deals
- Create tactical and strategic approaches to meet business objectives
- Communicate the advantages and benefits of Carl Zeiss Vision products and services
- Support and implement national marketing plans using digital tools and apps
- Conduct on-site training and educational seminars
- Execute customer marketing programs
- Build productive relationships with Carl Zeiss Vision employees and colleagues
- Operate ethically and in alignment with ZEISS philosophies and leadership principles
- Input accurate and timely reports via Salesforce.com
- Manage travel costs and submit timely expense reports
Requirements
What you’ll need- BS or BA in Business, Public Administration, Economics, Marketing or related field strongly preferred
- 3+ years in a successful business to business sales environment, preferably in Rx sales, optical, medical device or retail operations industry with Fortune 500 companies
- Must have a valid driver’s license
- Strong sales focus with the ability to move key opportunities through the sales cycle
- Ability to provide detailed and accurate sales forecasts using the company's CRM tool
- Demonstrated experience in creating plans to achieve revenue and profitability goals
- Effective consultative, conceptual and negotiation skills
- Demonstrated ability to establish influential relationships with customers
- Disciplined and results-oriented approach to selling and strong time management skills
- Demonstrated ability to operate as a team player and work collaboratively
- Ability to influence situations and people
- Self-starter with the ability to work independently
- ABO & ABO speaker certification preferred
- Excellent verbal & written communication skills
- Excellent interpersonal, problem-solving and analytical skills
- Proficient with standard MS Office applications and company technology devices
- Knowledge of Salesforce.com preferred
Benefits
Comp & perks- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
- Sales commissions through a monthly commission structure