Marketing Manager, Customer Marketing

ZEISS Group

. Develop, execute, and optimize integrated digital marketing campaigns across multiple digital channels .

Posted 9/15/2026full-timePrinceton • New Jersey • United StatesSeniorLead💰 $82,200 - $102,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and optimizing integrated digital marketing campaigns across multiple channels, with a strong focus on content creation, audience segmentation, and performance analytics. Proficient in utilizing Salesforce Marketing Cloud and managing social media strategies to enhance brand communications and engagement.

Highest-signal resume keywords

Digital Marketing Campaign ManagementSalesforce Marketing Cloud ProficiencySocial Media Strategy ManagementContent Development and CopywritingAnalytical Skills for Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing PrinciplesCampaign ManagementEmail MarketingPaid Media ManagementSEO/SEM FundamentalsWeb AnalyticsAudience SegmentationLead NurturingContent MarketingPerformance Metrics Analysis

Soft Skills

Project ManagementOrganizational SkillsVerbal CommunicationWritten CommunicationRelationship-Building

Tools & Technologies

Salesforce Marketing CloudGoogle AdsMicrosoft Office SuiteContent Management ToolsCollaboration Tools

Industry Keywords

Digital MarketingBranding PrinciplesRegulatory ComplianceLead GenerationMarketing Automation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop, execute, and optimize integrated digital marketing campaigns across multiple digital channels
Manage end-to-end digital campaign planning, calendars, promotions, performance monitoring, and optimization
Create, manage, and publish digital content across ZEISS Vision Care channels
Manage digital and social media strategy and daily operations across Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok
Develop executive and corporate content calendars, including LinkedIn thought leadership and brand communications
Develop Salesforce Marketing Cloud content, customer journeys, email campaigns, audience segmentation, lead management, and marketing automation workflows
Collaborate with Marketing, Sales, Product Management, external agencies, and vendors
Monitor campaign and social media performance and provide recommendations to improve engagement, conversion, and marketing ROI
Manage digital lead generation, lead nurturing, promotional activities, and customer communications
Ensure communications and campaigns comply with branding standards, digital best practices, and regulatory requirements
Collaborate with Digital Marketing counterparts and the Global Marketing team
Follow safety standards and report safety concerns to leadership

Requirements

What you’ll need

7+ years of marketing experience required
Bachelor's degree in related field
Comprehensive knowledge of digital marketing principles, including campaign management, demand generation, content marketing, email marketing, paid media, and social media marketing
Demonstrated experience planning, executing, and optimizing integrated digital marketing campaigns across multiple channels
Proficiency with marketing automation and CRM platforms, including Salesforce Marketing Cloud, customer journey creation, audience segmentation, lead nurturing, and campaign reporting
Experience managing paid digital media campaigns across platforms such as Google Ads and social media advertising channels
Strong knowledge of social media management across LinkedIn, Facebook, Instagram, YouTube, and TikTok
Excellent content development, copywriting, editing, and storytelling skills
Experience developing editorial and campaign calendars while managing multiple concurrent projects and deadlines
Strong analytical skills and ability to interpret campaign performance metrics and recommend data-driven optimizations
Knowledge of digital marketing analytics, SEO/SEM fundamentals, web analytics, and campaign measurement best practices
Strong project management, organizational, and prioritization skills
Excellent verbal and written communication skills
Strong stakeholder management and relationship-building skills
Ability to work independently with sound judgment, initiative, creativity, and attention to detail
Knowledge of branding principles and compliance across digital communications
Proficiency in Microsoft Office Suite and common digital marketing, content management, and collaboration tools

Benefits

Comp & perks

Performance Bonus
Medical plans
Retirement savings plan
Paid time off