Lifecycle Marketing Manager

Zen Educate

. Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints .

Posted 10/28/2026full-timeVancouver • CanadaMid-LevelSenior💰 CA$70,000 - CA$80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Lifecycle Marketing and CRM Marketing, with a strong focus on campaign execution, customer engagement, and data-driven decision-making. Proficient in using marketing automation platforms and analyzing performance metrics to optimize marketing strategies.

Highest-signal resume keywords

Lifecycle MarketingCRM MarketingMarketing Automation PlatformsData AnalysisCampaign Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCRM MarketingMarketing AutomationData AnalysisCampaign ManagementSQLHTMLExcelGoogle SheetsCustomer Behavior Analysis

Soft Skills

Proactive CommunicationCollaborationCuriosityAttention to DetailOwnership

Tools & Technologies

Customer.ioBrazeHubSpotIterableTableauLookerChatGPTClaude

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints
Create customer journeys that improve activation, engagement and retention for educators and schools
Build campaigns in the CRM Marketing tool, create audience segments, write compelling copy, and ensure campaigns meet a high quality bar before launch
Connect lifecycle marketing work to company goals and measure customer and business outcomes
Proactively drive projects forward by aligning stakeholders or finding alternative paths
Design experiments, define success metrics, analyse results and continuously improve programs
Capture learnings when experiments do not work and use them to build better programs
Partner with Operations, Sales, Product, Data and Commercial teams
Share clear, honest performance updates with senior leadership
Own meaningful programs from idea through execution and optimisation

Requirements

What you’ll need

Around 3–5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
Excel and / or Google Sheets
AI tools (ChatGPT, Claude or similar)
Naturally think about customer behaviour before campaigns
Take ownership and proactively identify improvements
Highly curious and enjoy asking "why?" before execution
Communicate clearly and proactively with stakeholders
Comfortable balancing data with good judgment
Care deeply about quality and catch small details
Collaborative, low ego and enjoy helping colleagues succeed
Nice to have: Experience with data visualization tools such as Tableau, Looker, or similar
Nice to have: Familiarity with SQL, HTML, Liquid or any other programming language

Benefits

Comp & perks

Ownership in the company (equity)
20+ days PTO & 11 statutory holidays
Health insurance
Modern coworking space
A team that's genuinely fun to work with
Snacks and Drinks in office
Breakfast and Lunch provided 2+ days per week