Lifecycle Marketing Specialist

Zen Educate

. Build, design, implement and optimise lifecycle marketing programs across email, SMS, in-app banners and other customer touchpoints .

Posted 10/27/2026full-timeVancouver • CanadaJuniorMid-Level💰 CA$65,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing and CRM Marketing, with a strong focus on customer behavior, campaign optimization, and data-driven decision-making. Proficient in using marketing automation platforms and analyzing campaign performance to drive engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingCRM MarketingMarketing Automation PlatformsData AnalysisCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingCampaign BuildingAudience SegmentationCopywritingData VisualizationSQLHTMLLiquidExcel

Soft Skills

Proactive CommunicationCollaborationAttention to DetailCuriosityOwnership

Tools & Technologies

Customer.ioBrazeHubSpotIterableAI ToolsTableauLookerGoogle Sheets

Industry Keywords

Customer JourneysEngagementRetentionStakeholder AlignmentPerformance Metrics

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build, design, implement and optimise lifecycle marketing programs across email, SMS, in-app banners and other customer touchpoints
Create customer journeys that improve activation, engagement and retention for educators and schools
Build campaigns in the CRM marketing tool
Create audience segments and write compelling copy
Ensure campaigns meet a high quality bar before launch
Connect lifecycle work to company goals and measure customer and business outcomes
Proactively drive projects forward by aligning stakeholders or finding alternative paths
Design experiments, define success metrics, analyse results and continuously improve programs
Capture learnings from unsuccessful initiatives and use them to build improvements
Partner with Operations, Sales and Product
Share clear, honest performance updates with senior leadership
Own meaningful programs from idea through execution and optimisation

Requirements

What you’ll need

Around 2-3 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
Naturally think about customer behaviour before campaigns
Take ownership and proactively identify improvements
Highly curious and ask "why?" before execution
Communicate clearly and proactively with stakeholders
Comfortable balancing data with good judgment
Care deeply about quality and catch small details
Collaborative, low ego and enjoy helping others succeed
Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
Excel and / or Google Sheets
AI tools (ChatGPT, Claude or similar)
Nice to have: Experience with data visualization tools such as Tableau, Looker, or similar
Nice to have: Familiarity with SQL, HTML, Liquid or any other programming language

Benefits

Comp & perks

Ownership in the company (equity)
20+ days PTO & 11 statutory holidays
Health insurance
Modern coworking space
A team that's genuinely fun to work with
Snacks and Drinks in office
Breakfast and Lunch provided 2+ days per week