Retention & Growth Marketing Manager

Zen Educate

. Develop lifecycle programmes end-to-end from ideation through implementation, QA, launch, measurement, and refinement .

Posted 11/11/2026full-timeLondon • United KingdomMid-LevelSenior💰 £48,000 - £53,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing end-to-end lifecycle programmes, utilizing data-driven decision-making and analytical problem-solving skills. Proficient in stakeholder management and effective communication within cross-functional teams to drive impactful marketing initiatives.

Highest-signal resume keywords

Digital Marketing ExperienceLifecycle MarketingAnalytical Problem SolvingStakeholder ManagementCRM Platforms Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisHypothesis DevelopmentExperimentationUser Behavior InvestigationProcess Improvement

Soft Skills

Natural CuriosityOwnershipProactivityOpenness to FeedbackStrong Judgment

Tools & Technologies

Marketing AutomationAutomated Customer Communications

Industry Keywords

Business AnalyticsProduct ManagementCross-Functional CollaborationScalabilityGovernance

About the role

Key responsibilities & impact

Develop lifecycle programmes end-to-end from ideation through implementation, QA, launch, measurement, and refinement
Monitor, maintain, and continuously improve existing programmes and automations
Investigate user behavior using funnel data, segmentation, call listening, frontline feedback, and other insights
Develop hypotheses, run experiments, and apply data and statistical fundamentals to make evidence-based decisions
Build scalable lifecycle programmes considering data, processes, documentation, governance, scalability, and maintenance
Lead stakeholder scoping, define clear problem statements, manage requirements, and communicate results
Diagnose underperforming initiatives and drive solutions
Own impactful programmes from initial idea through execution and long-term governance with high autonomy

Requirements

What you’ll need

4-6 years of experience in digital marketing, lifecycle marketing, business analytics, product management, or a related field
Analytical problem solving using data, hypotheses, and evidence-based decisions
Natural curiosity about user behavior and proactive user research
Systems thinking, including scalability, governance, and maintenance
Ownership and proactivity in identifying problems, proposing solutions, and driving completion
Openness to feedback and strong judgment
Stakeholder management and clear communication
Experience with CRM platforms, marketing automation, or automated customer communications
Experience working effectively with cross-functional teams
Ability to work independently in ambiguous, fast-moving environments

Benefits

Comp & perks

Competitive salary + ownership in the company
25 days holiday + all the usual UK public holidays
A central London (dog friendly!) office with fresh fruit, bike parking, showers, an on-site gym, and a café
Meaningful work helping schools save money and pay teachers more
1-1 coaching to keep you growing personally and professionally
Life & Health Insurance
Cycle to Work Scheme
Electric Car Scheme
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