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Zenity

Director, GTM Applications

Zenity

. Own the architecture, integrations, and automation behind the GTM stack, including AI-driven workflows.

Posted 10/15/2026full-timeNew York City • New York • United StatesLead💰 $165,000 - $205,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in GTM stack architecture, including HubSpot administration and integration with AI-driven workflows. Proven ability to manage data hygiene, lead routing, and complex deal structures while ensuring compliance and effective stakeholder communication.

Highest-signal resume keywords
HubSpot ArchitectureGTM Systems ManagementIntegration and Automation PlatformsData Warehousing and BIProject and Product Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AI-Driven WorkflowsData ModelingSQLAPIsData PipelinesLead RoutingQuote-to-Cash ProcessesSales Engagement ToolsConversation IntelligenceMarketing Automation
Soft Skills
Excellent CommunicationStakeholder ManagementChange ManagementPrioritizationInfluencing Senior Leaders
Tools & Technologies
HubSpotWorkatoTrayMuleSoftZapierSnowflakeBigQueryTableauLookerGong
Industry Keywords
B2B SaaSCybersecurityData HygieneAI CapabilitiesEnterprise SalesHigh-Growth StagesCross-Time-Zone OperationsUser AdoptionSales EnablementComplex Deal Structures

Tech Stack

Tools & technologies
AWSAzureBigQueryCyber SecuritySQLTableau

About the role

Key responsibilities & impact
  • Own the architecture, integrations, and automation behind the GTM stack, including AI-driven workflows.
  • Manage the GTM tech stack architecture, governance, roadmap, tool evaluation, integration, and adoption.
  • Design and maintain HubSpot data models, objects, fields, workflows, permissions, and automation.
  • Architect and maintain integrations and data flows across HubSpot and integrated platforms.
  • Establish data hygiene, deduplication, enrichment, and field-ownership standards.
  • Implement lead routing, territory assignment, opportunity stages, approvals, and quote-to-cash workflows.
  • Identify and implement AI-enabled GTM tooling and agent-driven workflows.
  • Build data foundations, dashboards, and reports for forecasting, pipeline reviews, and executive reporting.
  • Run application-request prioritization and communicate timelines to stakeholders.
  • Enable partner deal registration, AWS and Azure marketplace transactions, and reseller/MSSP programs.
  • Apply security, compliance, SSO, role-based access, audit trails, and vendor risk-review practices.
  • Own GTM-stack contracts, renewals, licensing, budget, ROI, and adoption metrics.
  • Partner with Sales Enablement on training, process documentation, and release change management.

Requirements

What you’ll need
  • 8+ years in GTM systems or business applications, ideally at a high-growth B2B SaaS or cybersecurity company.
  • Proven track record scaling GTM systems through high-growth stages (Series B-D or similar), including building structure where little existed and using AI and automation to keep the team efficient as headcount and complexity grow.
  • Deep expertise in HubSpot architecture and administration.
  • Hands-on experience with the broader GTM stack, including sales engagement (Outreach, LinkedIn Sales Navigator, Orum), conversation intelligence (Gong), data enrichment (ZoomInfo), CPQ, and marketing automation (HubSpot), plus AI capabilities built into these platforms.
  • Strong experience with integration and automation platforms (Workato, Tray, MuleSoft, Zapier, or similar), APIs, and data pipelines, including building AI-powered workflows and agents.
  • Working knowledge of data warehousing and BI (Snowflake, BigQuery, Tableau, Looker) and fluency in SQL.
  • Experience with enterprise sales motions, quote-to-cash processes, and complex deal structures.
  • Strong project and product management skills, with the ability to prioritize competing requests and deliver on a roadmap.
  • Excellent communication and stakeholder management, with the ability to translate business needs into technical solutions and influence senior leaders.
  • Experience with change management and user adoption across sales, marketing, and customer success teams.
  • Comfort operating in a hybrid, global, cross-time-zone organization.
  • Bachelor’s degree in information systems, business, engineering, or a related field preferred.