Field Marketing Manager

Zenity

. Own and execute Zenity's EMEA field marketing strategy, focused on the UK, Benelux, Nordics, and Germany .

Posted 11/9/2026full-timeRemote • United KingdomMid-LevelSenior💰 £80,000 - £100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional field marketing strategies across EMEA, with a strong focus on B2B demand generation and revenue growth. Proficient in managing budgets, event logistics, and cross-functional collaboration to optimize marketing performance.

Highest-signal resume keywords

B2B Field Marketing ExperienceRegional Marketing Strategy DevelopmentEvent Management and ExecutionBudget Management and OptimizationHubSpot or Similar CRM Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline AccelerationEvent PlanningROI ReportingAccount-Based Experience (ABX) ActivationProject ManagementVendor NegotiationCampaign DevelopmentLead TrackingMarket Dynamics Understanding

Soft Skills

Creative Problem-SolvingProactive ApproachCollaborationCommunicationAdaptability

Tools & Technologies

HubSpotMarketing Automation PlatformsAI TechnologiesCRM Systems

Industry Keywords

Enterprise SaaSCybersecurityHigh-Growth TechnologyEMEA MarketC-Level Engagement

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and execute Zenity's EMEA field marketing strategy, focused on the UK, Benelux, Nordics, and Germany
Develop quarterly regional plans aligned with Sales and Partner priorities, target accounts, pipeline goals, and revenue objectives
Build and execute industry conferences, C-level summits, executive roundtables, roadshows, happy hours, VIP experiences, workshops, and customer events
Manage Zenity's EMEA conference portfolio, including sponsorship strategy, contract negotiation, logistics, staffing, campaigns, and ROI reporting
Partner with regional Sales leadership, AEs, SEs, PSMs, Partner Marketing, and ABM teams
Execute account-based experience event activations for high-priority accounts
Develop integrated pre-, during-, and post-event campaigns, including invitations, landing pages, nurture flows, and sales enablement
Manage regional field marketing budgets, forecasting, vendor negotiations, expense tracking, and investment optimization
Track and report leads, MQLs, SQLs, account engagement, pipeline generated, pipeline influenced, and ROI
Build repeatable processes, templates, and best practices for scalable field marketing execution across EMEA

Requirements

What you’ll need

B2B field marketing experience, ideally within enterprise SaaS, cybersecurity, or a high-growth technology company
Proven success developing and executing regional field marketing strategies that generate demand, accelerate pipeline, and support revenue growth
Experience planning and executing programs across EMEA, particularly the UK, Benelux, Nordics, and Germany
Strong understanding of regional market dynamics and ability to tailor programs to different audiences and geographies
Experience managing industry conferences, C-level summits, executive experiences, and ABX activations
Experience partnering with Sales, Partner Marketing, and cross-functional teams
Experience managing regional marketing budgets, vendors, and event investments
Strong project management skills
Experience using HubSpot or similar CRM and marketing automation platforms for attribution and performance reporting
Experience leveraging AI and AI Agent technologies to improve event planning and campaign execution
Creative, proactive problem-solving approach
Willingness to travel throughout EMEA as needed

Benefits

Comp & perks

Commissions may be available
Equity may be available
Performance-based incentives may be available
Inclusive work environment
Equal opportunity employment