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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end event planning and execution, with a strong focus on B2B marketing within the technology sector. Proficient in budget management, vendor negotiations, and leveraging data analytics to optimize event performance and ROI.
Highest-signal resume keywords
B2B Event Marketing ExperienceProject Management SkillsEvent Budget ManagementConference SponsorshipsHubSpot Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event LogisticsBooth ProductionExperiential ActivationsLead TrackingPipeline Management
Soft Skills
Creative MindsetDetail-OrientedProactive Problem SolvingCollaboration
Tools & Technologies
HubSpotAI Tools
Industry Keywords
Enterprise SaaSCybersecurityHigh-Growth TechnologyTrade ShowsEvent Performance Attribution
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own end-to-end planning, logistics, and execution of Zenity's industry and partner conference portfolio
- Manage conference sponsorship deliverables, booth production, vendors, shipping, staffing, registration, travel coordination, and onsite logistics
- Partner with Design, Product Marketing, and Growth Marketing to bring Zenity's campaigns and messaging to life
- Develop booth designs, experiential activations, attendee engagement, giveaways, and onsite brand moments
- Execute major industry conferences and strategic partner events with Field Marketing, Partner Marketing, and Sales
- Execute integrated pre-, during-, and post-event campaigns driving awareness, engagement, and pipeline
- Manage event budgets, forecasting, vendor negotiations, expense tracking, and cost optimization
- Coordinate with Sales, SEs, and Partner teams on staffing, meetings, demos, and engagement strategies
- Track and report leads, MQLs, SQLs, meetings, pipeline generated, pipeline influenced, and ROI
- Build scalable event processes, timelines, playbooks, and best practices
- Lead onsite event operations for attendees, staff, partners, and stakeholders
Requirements
What you’ll need- 5+ years of B2B event marketing experience, ideally within enterprise SaaS, cybersecurity, or a high-growth technology company
- Proven experience managing large-scale industry conferences, trade shows, and partner events from concept through execution
- Creative mindset with a passion for building unique, memorable event experiences
- Experience translating brand campaigns, creative concepts, and messaging into impactful event experiences
- Ability to collaborate with Design, Product Marketing, and Growth teams
- Strong understanding of conference sponsorships, booth production, experiential activations, and event logistics
- Exceptional project management skills managing multiple complex events, vendors, timelines, and budgets simultaneously
- Experience managing event budgets, negotiating vendor contracts, and optimizing spend
- Experience working across Sales, Partner Marketing, Design, Product Marketing, and external agencies
- Experience tracking event performance, attribution, and ROI using HubSpot or similar platforms
- Proactive, detail-oriented, and resourceful, with the ability to anticipate challenges and solve problems quickly
- Experience leveraging AI tools to streamline event planning, creative ideation, and operational efficiency
- Ability and willingness to travel frequently, primarily within the US
- NYC-based candidates preferred
Benefits
Comp & perks- Equity eligibility
- Frequent travel primarily throughout the US
