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Zenity

Senior Manager – GTM Applications

Zenity

. Manage the GTM technology stack, including architecture, governance, roadmap, tool evaluation, integration, and adoption .

Posted 10/19/2026full-timeNew York City • New York • United StatesSenior💰 $165,000 - $205,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing GTM technology stacks, including HubSpot CRM architecture and administration, while implementing AI-enabled workflows and integrations. Proven ability to enhance data hygiene, manage vendor relationships, and drive user adoption across sales and marketing teams.

Highest-signal resume keywords
HubSpot Architecture And AdministrationAI-Enabled Workflows And AutomationIntegration And Automation PlatformsProject And Product ManagementData Analysis And Reporting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
GTM Systems ManagementData Hygiene And DeduplicationSales Engagement PlatformsSQL FluencyCPQ ProcessesAI Capabilities ImplementationWorkflow AutomationData Pipeline ManagementChange ManagementEnterprise Sales Motions
Soft Skills
Excellent CommunicationStakeholder ManagementProject ManagementUser Adoption FacilitationCross-Functional Collaboration
Tools & Technologies
HubSpot CRMWorkatoTrayMuleSoftZapierSnowflakeBigQueryTableauLookerAI Tools
Industry Keywords
B2B SaaSCybersecurityGTM Technology StackData IntegrationAutomationLead RoutingOpportunity StagesQuote-To-Cash WorkflowsVendor Risk PracticesHybrid Organization

Tech Stack

Tools & technologies
AWSAzureBigQueryCyber SecuritySQLTableau

About the role

Key responsibilities & impact
  • Manage the GTM technology stack, including architecture, governance, roadmap, tool evaluation, integration, and adoption
  • Design and maintain HubSpot CRM data models, objects, fields, workflows, permissions, and automation
  • Architect and maintain integrations and data flows across HubSpot and related platforms
  • Establish data hygiene, deduplication, enrichment, and field ownership standards
  • Build and automate lead routing, territory assignment, opportunity stages, approvals, and quote-to-cash workflows
  • Implement AI-enabled GTM tooling and agent-driven workflows for prospecting, call analysis, forecasting, CRM updates, and administrative tasks
  • Partner with Sales Operations and Finance on data foundations, dashboards, reports, forecasting, pipeline reviews, and executive reporting
  • Manage application requests and prioritize the application roadmap
  • Enable partner deal registration, AWS and Azure marketplace transactions, and reseller/MSSP programs
  • Apply security, compliance, SSO, role-based access, audit trail, and vendor risk practices to GTM systems
  • Manage vendors, contracts, renewals, licensing, budget, ROI, and adoption metrics
  • Partner with Sales Enablement on training, process documentation, releases, adoption, and change management

Requirements

What you’ll need
  • 8+ years in GTM systems or business applications, ideally at a high-growth B2B SaaS or cybersecurity company
  • Proven track record scaling GTM systems through high-growth stages, including building structure where little existed and using AI and automation to keep teams efficient as headcount and complexity grow
  • Deep expertise in HubSpot architecture and administration
  • Hands-on experience with sales engagement, conversation intelligence, data enrichment, CPQ, and marketing automation platforms
  • Experience with AI capabilities such as AI deal scoring, call summaries, and automated enrichment
  • Strong experience with Workato, Tray, MuleSoft, Zapier, or similar integration and automation platforms, APIs, and data pipelines
  • Experience building AI-powered workflows and agents
  • Working knowledge of Snowflake, BigQuery, Tableau, or Looker and fluency in SQL
  • Experience with enterprise sales motions, quote-to-cash processes, and complex deal structures
  • Strong project and product management skills
  • Excellent communication and stakeholder management skills
  • Experience with change management and user adoption across sales, marketing, and customer success teams
  • Comfort operating in a hybrid, global, cross-time-zone organization
  • Bachelor's degree in information systems, business, engineering, or a related field preferred