Vice President, Brand

Zeno Group

. Serve as a trusted advisor to senior client stakeholders .

Posted 9/22/2026full-timeAtlanta • Illinois • United StatesLead💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated brand communications strategies and campaigns, with a strong focus on client relationship management and storytelling. Proven ability to mentor teams and manage operational aspects such as budgets and performance metrics.

Highest-signal resume keywords

Integrated Brand Communications StrategyClient Relationship ManagementEarned Media ExpertiseLeadership and Team DevelopmentFinancial and Operational Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsBrand MarketingCampaign ManagementMedia StrategyStorytellingStrategic RecommendationsBudgetingForecastingAccount PerformanceConsumer Behavior

Soft Skills

Exceptional WritingPresentation SkillsCollaborative LeadershipAdaptabilityCuriosity About Culture

Industry Keywords

Integrated CampaignsBrand StrategyCultural RelevanceExecutive VisibilityEmerging Communications TrendsConsumer BrandsProduct LaunchesBrand TransformationsData AnalyticsNew Business Development

About the role

Key responsibilities & impact

Serve as a trusted advisor to senior client stakeholders
Anticipate opportunities and challenges and lead communications programs supporting brand and business objectives
Develop integrated brand communications strategies, narratives and messaging
Connect audience insights, cultural relevance and business priorities to create brand impact
Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels
Provide strategic oversight of earned media and executive visibility programs
Guide storytelling, spokesperson strategy and media engagement
Identify opportunities to deepen client relationships and expand scopes of work
Introduce new capabilities and contribute to new business efforts across the Brand practice
Lead, mentor and develop team members
Foster a collaborative environment
Oversee account performance, budgets, forecasting, staffing and resources
Ensure strong client service, high-quality work and sustainable business performance
Partner with creative, digital, social, creator, analytics and specialty teams to deliver integrated client solutions

Requirements

What you’ll need

10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment
Proven success leading integrated brand communications strategies and programs supporting business and communications objectives
Experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders
Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape
Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels
Strong earned media expertise, including media strategy, executive visibility and brand storytelling programs
Exceptional writing, storytelling and presentation skills
Experience developing and presenting strategic recommendations to senior clients
Proven success growing client relationships, expanding engagements and contributing to new business efforts
Strong financial and operational management skills, including budgets, forecasting, staffing and account performance
Experience leading integrated teams and collaborating across disciplines
Proven leadership experience mentoring, coaching and developing talent
Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends
Preferred: experience with major consumer or lifestyle brands
Preferred: experience with product launches, brand transformations or culturally relevant campaigns
Preferred: experience contributing to new business pitches, organic client growth or agency initiatives
Preferred: familiarity with data, analytics and emerging technologies

Benefits

Comp & perks

Annual bonuses
Paid Time Off policy
Region-specific benefits
Medical, dental and vision insurance with prescription plans
Short- and long-term disability
Paid Headspace subscription
Access to mental health providers and employee assistance program
Employee resource groups
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly ZenoFit allowance for personal wellness activities