Customer Growth Marketing Manager

Zensai

. Set the North America customer marketing strategy with the RVP, regional sales, and commercial leadership .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer engagement, lifecycle management, and account-based strategies. Proficient in utilizing CRM tools and AI technologies to drive customer insights and program effectiveness.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Engagement ProgramsHubSpot ProficiencyData Analysis for Pipeline InsightsMulti-Touch Program Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifecycle MarketingAccount-Based MarketingProgram Design and ExecutionData AnalysisSegmentation Strategies

Soft Skills

Customer-First InstinctGenuine CuriositySelf-Starter AttitudeExcellent Communication

Tools & Technologies

HubSpotDynamics 365SalesforceGongAI Tools

Industry Keywords

B2B MarketingCustomer SuccessRevenue GrowthAccount GrowthNorth America Market

About the role

Key responsibilities & impact

Set the North America customer marketing strategy with the RVP, regional sales, and commercial leadership
Build plans tied to revenue, renewal, and expansion objectives
Report program-sourced pipeline, expansion ARR influenced, and retention results
Join customer meetings, account planning, pipeline reviews, and forecast calls
Hold weekly working sessions with the RVP to align priorities, target accounts, and success measures
Share engagement and risk signals with AEs, AMs, and CSMs and ensure tight handoffs
Segment customers by industry, edition, size, adoption, and renewal date
Design programs responding to falling usage, champion changes, low engagement, and upcoming renewals
Identify expansion intent and build account-growth plays with Account Managers
Design industry-specific programs for North American sectors
Partner with Account Managers on edition moves, cross-sell, and adoption programs
Run targeted programs for high-potential accounts
Create offers, plays, templates, and talk tracks for AEs, AMs, and CSMs
Organize user groups, roundtables, executive dinners, webinars, and event-related customer moments
Source customer stories for case studies, videos, references, reviews, and speaking opportunities
Build and support a customer advocate bench
Adapt central brand, product marketing, and lifecycle programs for North America
Use HubSpot, Dynamics 365, Gong, Dreamdata, Clay, AI, and signal tools for research, segmentation, and drafting

Requirements

What you’ll need

4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
Customer-first instinct and genuine curiosity about customer motivations
Ability to read usage, renewal, and pipeline data and act on insights
Experience designing and running multi-touch programs end to end
Experience working inside or alongside sales and Customer Success teams
Matrix experience delivering to a commercial leader while maintaining one marketing standard
Excellent written and spoken English
Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce
Comfortable using AI tools every day
Self-starter comfortable owning a region and working across time zones with the central team

Benefits

Comp & perks

25 days of PTO plus 11 federal holidays
6 months of paid leave for primary caregivers
4 months of paid leave for secondary caregivers
401(k) match up to 6% from day one
Employer-paid 70% of medical, dental, and vision premiums for employees and families
Two health plans plus HSA
10% of working time dedicated to development
Company-paid life insurance (2× salary)
Disability cover
AD&D
Free Headspace family plan
Fitness membership (gyms, yoga, apps)
24/7 support line with counselling
Remote work arrangement