Customer Growth Marketing Manager

Zensai

. Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership .

Posted 10/9/2026full-timeRemote • DenmarkMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer engagement, retention strategies, and account-based marketing. Proficient in utilizing AI tools and CRM systems to drive marketing initiatives and support sales efforts across the EMEA region.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Engagement StrategiesAccount-Based MarketingHubSpot ProficiencyData Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifecycle MarketingMulti-Touch Program DesignPipeline Data AnalysisRetention Program DevelopmentSegmentation Strategies

Soft Skills

Customer-First InstinctGenuine CuriosityExcellent Communication

Tools & Technologies

HubSpotDynamics 365SalesforceGongDreamdataClay

Industry Keywords

EMEA Marketing StrategyRevenue ObjectivesAccount PlanningCustomer SuccessCommercial Leadership

About the role

Key responsibilities & impact

Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership
Build plans tied to revenue, renewal, and expansion objectives
Report program-sourced pipeline, influenced expansion ARR, and retention results
Join customer meetings, account planning, pipeline reviews, and forecast calls
Share engagement and risk signals with AEs, AMs, and CSMs
Segment customers by industry, edition, size, adoption, and renewal date
Design retention programs responding to falling usage, champion changes, low engagement, and upcoming renewals
Build expansion plays with Account Managers
Design industry-specific programs and relevant content
Run edition moves, cross-sell, adoption programs, and targeted account plays
Create offers, templates, and talk tracks for commercial teams
Organize user groups, roundtables, executive dinners, webinars, and regional event moments
Source customer stories for case studies, videos, references, reviews, and speaking opportunities
Build and support a customer advocate base
Adapt central brand, product marketing, and lifecycle programs for EMEA
Use AI and tools including HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafting

Requirements

What you’ll need

4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
Customer-first instinct and genuine curiosity about customer motivations
Ability to interpret usage, renewal, and pipeline data
Experience designing and running multi-touch programs end to end
Experience working inside or alongside sales and Customer Success teams
Matrix experience delivering to a commercial leader while maintaining marketing standards
Excellent written and spoken English
Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce
Comfortable using AI tools every day
Ability to own a region and work across time zones with a central team

Benefits

Comp & perks

Full flexibility to work where and when you do your best
10% of working time dedicated to development
Robust pension plan including life insurance
Coverage for loss of work capacity or serious illness
Health insurance covering hospital stays, surgeries, and physical therapy
Laptop and iPhone provided
Phone subscription provided
Lunch, snacks, and drinks