Customer Growth Marketing Manager

Zensai

. Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership .

Posted 10/9/2026full-timeRemote • DenmarkMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer engagement, lifecycle management, and account-based strategies. Proficient in utilizing AI tools and CRM systems to drive marketing initiatives and enhance customer experiences across the EMEA region.

Highest-signal resume keywords

B2B SaaS MarketingCustomer EngagementLifecycle ManagementHubSpotDynamics 365

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data InterpretationMulti-Touch Program DesignPipeline ManagementCustomer SegmentationProgram Sourcing

Soft Skills

Customer-First InstinctCuriosityWritten CommunicationSpoken CommunicationConfidence

Tools & Technologies

HubSpotDynamics 365GongDreamdataClay

Industry Keywords

Account-Based MarketingCustomer SuccessRevenue ObjectivesCross-SellUser Groups

About the role

Key responsibilities & impact

Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership
Build plans tied to regional revenue, renewal, and expansion objectives
Report program-sourced pipeline, expansion ARR influenced, and retention results
Join customer meetings, account planning, pipeline reviews, and forecast calls
Share engagement and risk signals with AEs, AMs, and CSMs
Segment customers by industry, edition, size, adoption, and renewal date
Design programs responding to falling usage, champion changes, low engagement, and upcoming renewals
Build expansion plays, cross-sell, edition moves, and adoption programs
Design industry-specific programs for key sectors
Organize user groups, roundtables, executive dinners, webinars, and event-related customer moments
Source customer stories for case studies, videos, references, reviews, and speaking opportunities
Adapt central brand, product marketing, and lifecycle programs for EMEA
Use AI and tools including HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafts

Requirements

What you’ll need

4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
Customer-first instinct and genuine curiosity about customer motivations
Ability to interpret usage, renewal, and pipeline data
Experience designing and running multi-touch programs end to end
Experience working inside or alongside sales and Customer Success teams
Matrix experience, delivering to a commercial leader while maintaining one marketing standard
Excellent written and spoken English
Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce
Comfortable using AI tools every day
Comfortable owning a region and working across time zones with a central team

Benefits

Comp & perks

Full flexibility to work where and when you do your best
10% of working time dedicated to development
Robust pension plan including life insurance
Coverage for loss of work capacity or serious illness
Health insurance covering hospital stays, surgeries, and physical therapy
Laptop and iPhone provided
Phone subscription provided
Lunch, snacks, and drinks