Customer Growth Marketing Manager

Zensai

. Set the North America customer marketing strategy with the RVP, regional sales, and commercial leadership .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer, lifecycle, and account-based strategies. Proficient in utilizing CRM tools and AI technologies to drive customer engagement and program performance.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Lifecycle MarketingHubSpot ProficiencyData Analysis and InsightsMulti-Touch Program Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationProgram Performance ReportingAccount-Based MarketingRevenue PlanningRisk-Response Program Design

Soft Skills

Customer-First InstinctCuriosity About Customer MotivationsExcellent Written and Spoken English

Tools & Technologies

HubSpotDynamics 365SalesforceGongDreamdataClayAI Tools

Industry Keywords

B2B MarketingCustomer SuccessPipeline ManagementAccount PlanningCommercial Leadership

About the role

Key responsibilities & impact

Set the North America customer marketing strategy with the RVP, regional sales, and commercial leadership
Build plans tied to revenue, renewal, and expansion objectives
Report program-sourced pipeline, influenced expansion ARR, and retention results
Join customer meetings, account planning, pipeline reviews, and forecast calls
Run weekly priority-setting sessions with the RVP
Share engagement and risk signals with AEs, AMs, and CSMs
Segment customers by industry, edition, size, adoption, and renewal date
Design risk-response, growth, industry-specific, account-based, adoption, and expansion programs
Partner with Account Managers on edition moves, cross-sell, and Copilot readiness programs
Create customer offers, plays, templates, and talk tracks
Organize user groups, roundtables, executive dinners, webinars, and event-related customer moments
Source customer stories for case studies, videos, references, reviews, and speaking opportunities
Build and support a customer advocate network
Adapt central brand, product marketing, and lifecycle programs for North America
Use HubSpot, Dynamics 365, Gong, Dreamdata, Clay, AI, and signal tools for research, segmentation, and drafts
Report program performance monthly and participate in quarterly planning

Requirements

What you’ll need

4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
Customer-first instinct and genuine curiosity about customer motivations
Ability to read usage, renewal, and pipeline data and act on insights
Experience designing and running multi-touch programs end to end
Experience working inside or alongside sales and Customer Success teams
Matrix experience delivering to a commercial leader while maintaining marketing standards
Excellent written and spoken English
Fluency with HubSpot, preferably, and a CRM such as Dynamics 365 or Salesforce
Comfortable using AI tools daily
Ability to own a region and work across time zones with a central team

Benefits

Comp & perks

25 days of PTO plus 11 federal holidays
6 months of paid leave for primary caregivers
4 months of paid leave for secondary caregivers
401(k) match up to 6% from day one
Employer-paid 70% of medical, dental, and vision premiums for employee and family
Two health plans plus HSA
10% of working time dedicated to development
Company-paid life insurance (2× salary)
Disability cover and AD&D
Free Headspace family plan
Fitness membership (gyms, yoga, apps)
24/7 support line with counselling
Remote work arrangement