Senior Product Manager – Growth

Zensurance

. Own the growth strategy, priorities, roadmap, and outcomes for the New Business funnel .

Posted 10/27/2026full-timeRemote • CanadaSenior💰 CA$104,000 - CA$145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management with a focus on Growth Strategy, leveraging AI for decision-making and experimentation. Proven ability to analyze customer behavior and optimize user experience through data-driven insights and collaboration across cross-functional teams.

Highest-signal resume keywords

Product Management ExperienceGrowth Strategy DevelopmentProduct Analytics ProficiencyAI Application in Product WorkflowsCustomer Segmentation and Behavioral Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementGrowth StrategyProduct AnalyticsExperimentationBehavioral AnalysisCustomer SegmentationPersona DevelopmentQuantitative ResearchQualitative ResearchUX Judgment

Soft Skills

Critical ThinkingInfluencing Without AuthorityCommunication SkillsDecision-MakingCollaboration

Tools & Technologies

AI ToolsProduct Analytics SoftwareUX Design ToolsExperimentation Platforms

Industry Keywords

B2C ProductsCustomer ExperienceTransactional Customer JourneysHigh-Volume B2C EnvironmentE-CommerceFintechInsuranceMarketplacesGaming

About the role

Key responsibilities & impact

Own the growth strategy, priorities, roadmap, and outcomes for the New Business funnel
Build and continuously evolve the experimentation roadmap
Analyze performance across channels, segments, and journey stages
Take ideas from hypothesis through validation and measurement using experimentation, research, prototyping, and product changes
Drive execution and delivery with Engineering from solution design through launch, managing scope, trade-offs, dependencies, and execution risks
Measure post-launch outcomes and use learnings to inform priorities
Build customer understanding through behavioral analysis, persona development, segmentation, and quantitative and qualitative research
Own the New Business customer experience and partner with UX to improve flows, usability, and conversion
Stay current on modern B2C UX patterns and trends
Own the UX team roadmap
Drive strategic conversations and decisions with senior and executive leadership
Lead across Product, UX, Engineering, Data, Marketing, and other stakeholders in a matrixed environment
Communicate complex problems and insights to executive, business, and technical audiences
Work with Engineering to understand system behaviour, technical constraints, dependencies, and feasibility
Use AI across discovery, research, analysis, experimentation, decision-making, and delivery
Support fellow Product Managers with growth analytics, experimentation, and measurement

Requirements

What you’ll need

7+ years of Product Management experience, including 4+ years of direct Growth experience in B2C products
Proven track record of driving measurable impact across acquisition, conversion, activation, experimentation, or transactional customer journeys
Deep hands-on experience with product analytics and experimentation
Strong discovery capability across behavioral analysis, customer segmentation, persona development, and quantitative and qualitative customer research
Strong critical thinking and product judgment
Strong UX and customer experience judgment
Ability to operate independently, influence without authority, and drive decisions across senior leaders and complex cross-functional teams
Strong working understanding of product architecture and system behaviour
Strong AI proficiency, with hands-on experience applying AI across product workflows beyond basic productivity use
Ability to communicate complex product and data narratives clearly and concisely, including presenting recommendations to senior leadership
Experience with complex, multi-step transactional, checkout, quote, or application funnels (nice to have)
Experience in a high-volume B2C environment such as insurance, fintech, e-commerce, marketplaces, or gaming (nice to have)

Benefits

Comp & perks

Remote-first setup for added flexibility
Home office allowance
"Office in a box" with all necessary tech equipment
Half days before public holidays
Flexible health and dental plans for families, including mental health support
Health & personal spending accounts
Parental leave top-up
Education assistance reimbursement for courses, conferences, books, and memberships
Opportunities to learn from industry experts and grow your career
Weekly Friday huddles
Virtual & in-person team-building events