Marketing Lead – B2B Demand Generation, Growth

ZEP

. Own pipeline targets and the marketing budget, proactively managing deviations from plan .

Posted 10/31/2026full-timeRemote • GermanySenior💰 €80,000 - €110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a strong focus on demand generation, pipeline management, and budget oversight. Proven ability to lead marketing teams, develop strategies, and analyze performance metrics to drive growth.

Highest-signal resume keywords

B2B SaaS MarketingDemand GenerationPerformance MarketingGoogle AdsHubSpot

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementBudget ManagementLead Quality ImprovementCampaign AnalysisSEO DevelopmentAI Search Development

Soft Skills

LeadershipCommunicationTeam Development

Tools & Technologies

Google AdsPaid SocialHubSpot

Industry Keywords

B2B MarketingAttributionFunnel AnalysisDemand Generation Channels

About the role

Key responsibilities & impact

Own pipeline targets and the marketing budget, proactively managing deviations from plan
Develop the marketing strategy in collaboration with the executive team
Refine positioning and messaging for B2B target audiences
Bring the marketing perspective to strategic decisions as part of the management team
Lead the marketing team and support its professional and personal development
Manage and evaluate agencies and service providers, particularly in paid marketing
Build demand generation across multiple channels
Improve lead quality and handoff to Sales
Ensure tracking and attribution across the entire funnel
Analyze campaigns, funnels, and conversion rates and derive concrete actions
Further develop SEO and AI Search
Further develop the website and increase lead generation from existing traffic

Requirements

What you’ll need

Several years of experience in B2B SaaS marketing, with a focus on demand generation
Proven track record of achieving pipeline or revenue targets and managing budgets
Experience leading marketing teams and developing employees
Experience managing and providing functional leadership to agencies and service providers
Strong knowledge of performance marketing, particularly Google Ads and Paid Social
Confident in analytics, tracking, and attribution; ideally with experience using HubSpot
Comfortable using AI as part of everyday work
Hands-on mentality
Excellent German language skills and strong communication skills in English

Benefits

Comp & perks

30 days of vacation and permanent employment contracts
Remote-first company – work from anywhere in Germany!
Support with setting up your home office
The opportunities, freedom, and ability to shape the company associated with a startup, combined with the stability of an established mid-sized company with more than 20 years of experience
Flexible working hours – no core hours; simply coordinate with your team
Your choice of Windows or Mac
€50 monthly voucher for various non-cash benefits or an Urban Sports membership
Company bike program with an employer subsidy
Open, team-oriented, and results-focused culture
Regular workshops, team lunches, and team-building events
Individual retirement plans