Performance Marketing

• Own pipeline targets and the marketing budget, proactively managing deviations from plan
• Develop the marketing strategy in collaboration with the executive team
• Refine positioning and messaging for B2B target audiences
• Bring the marketing perspective to strategic decisions as part of the management team
• Lead the marketing team and support its professional and personal development
• Manage and evaluate agencies and service providers, particularly in paid marketing
• Build demand generation across multiple channels
• Improve lead quality and handoff to Sales
• Ensure tracking and attribution across the entire funnel
• Analyze campaigns, funnels, and conversion rates and derive concrete actions
• Further develop SEO and AI Search
• Further develop the website and increase lead generation from existing traffic

Explore Marketing Lead – B2B Demand Generation, Growth at ZEP. Review requirements and application details.

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Marketing Lead – B2B Demand Generation, Growth