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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing website performance as a strategic asset, with a strong focus on content strategy, technical SEO, and cross-functional team leadership. Proven ability to drive organic traffic and enhance search visibility through effective content and web development practices.
Highest-signal resume keywords
Content StrategyTechnical SEOCross-Functional Team ManagementWebsite Performance OptimizationOrganic Search Performance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ManagementSEOWeb Development ScopingData AttributionInformation ArchitecturePage StrategyTechnical SEO FixesConversion Rate OptimizationAI Answer Engine VisibilityGEO Practices
Soft Skills
Team LeadershipPrioritizationCollaborationCommunicationPerformance Management
Tools & Technologies
ChatGPTPerplexityGeminiWeb Analytics ToolsContent Management Systems
Industry Keywords
CybersecuritySaaSB2B TechnologyDigital MarketingContent Visibility
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the website as a conversion and narrative asset
- Define information architecture, page strategy, and roadmap priorities
- Own organic search performance and content visibility in AI answer engines including ChatGPT, Perplexity, and Gemini
- Set content strategy and editorial priorities across the website, blog, and gated assets
- Direct the content writer, web developer, and designer
- Prioritize page builds, technical SEO fixes, and site performance improvements
- Coordinate web and content design priorities with the Creative function
- Partner with Marketing Intelligence & Ops on site instrumentation, data, and attribution
- Manage team priorities, growth, and performance
- Drive organic traffic, search rankings, AI answer-engine visibility, assisted pipeline, conversion rate, and on-time roadmap delivery
Requirements
What you’ll need- 8+ years in content, SEO, or digital marketing
- Direct experience owning a company website as a strategic asset
- Working knowledge of technical SEO and emerging GEO practices
- Technical fluency to scope web development work and credibly challenge timelines
- Experience managing a small cross-functional team including a writer, developer, and designer
- Cybersecurity, SaaS, or B2B technology background preferred
Benefits
Comp & perks- Community-driven culture with employee events
- Respectful and nourishing work environment
- Employee events
- Equal employment opportunity without discrimination or harassment
