ZeroFox

Ecommerce

• Own the website as a conversion and narrative asset
• Define information architecture, page strategy, and roadmap priorities
• Own organic search performance and content visibility in AI answer engines including ChatGPT, Perplexity, and Gemini
• Set content strategy and editorial priorities across the website, blog, and gated assets
• Direct the content writer, web developer, and designer
• Prioritize page builds, technical SEO fixes, and site performance improvements
• Coordinate web and content design priorities with the Creative function
• Partner with Marketing Intelligence & Ops on site instrumentation, data, and attribution
• Manage team priorities, growth, and performance
• Drive organic traffic, search rankings, AI answer-engine visibility, assisted pipeline, conversion rate, and on-time roadmap delivery

Director, Content – Digital Experience