Head of Marketing – Data & AI

zeroG - AI in Aviation

. Grow and coach a team across brand, content, social, digital, and product marketing .

Posted 9/24/2026full-timeFrankfurt am Main • GermanyLead💰 €75,000 - €90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling marketing functions, developing brand identity, and executing go-to-market strategies for AI and data solutions. Strong leadership and communication skills are essential for engaging with diverse stakeholders and driving internal and external adoption.

Highest-signal resume keywords

8+ Years In MarketingBrand DevelopmentGo-To-Market StrategyData-Driven KPI SettingPeople-First Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing CommunicationsBrand Identity DevelopmentMarket ResearchCompetitive AnalysisData Solutions MarketingAI Solutions PositioningNLPComputer VisionSMART KPIsEvent Organization

Soft Skills

CoachingCollaborationStorytellingCommunicationLeadership

Industry Keywords

AviationAIDataEmployer BrandMedia RelationsTrade FairsGlobal StakeholdersDigital MarketingSocial MarketingContent Marketing

About the role

Key responsibilities & impact

Grow and coach a team across brand, content, social, digital, and product marketing
Define scalable roles, collaboration models, and processes
Develop zeroG’s brand identity, logo, value propositions, and visual language
Position zeroG as an AI and data partner for aviation organizations globally
Nurture and evolve the employer brand
Design and run go-to-market strategy for the AI and data portfolio
Drive internal adoption across the Lufthansa Group and expansion into external markets
Shape messaging and sales materials for global trade fairs and international stakeholders
Represent zeroG at global aviation trade fairs and industry events
Own PR and media relations and organize events
Define tone-of-voice and storytelling guidelines
Secure relevant media coverage and develop formats such as the Data Waypoint podcast
Set data-driven SMART KPIs and track progress through quarterly business reviews
Use market research and competitive analysis to identify opportunities

Requirements

What you’ll need

8+ years in marketing, communications, or go-to-market
Proven track record of building and scaling a marketing function
Experience building a brand and growing a team
Ability to turn complex technical capability into clear positioning and stories
Builder’s mindset and ability to design scalable processes
People-first leadership with high standards
Ability to communicate with technical experts, airline executives, and press
Fluent in English; German a strong plus
Willingness to travel is a must
Ability to speak credibly about data and AI solutions, including GenAI, computer vision, and NLP
Experience marketing AI and data solutions without overpromising

Benefits

Comp & perks

Yearly training budget and abundant learning opportunities
Flexible work environment with option to work from home and the office
Work-life balance
Comprehensive relocation package for moves to Germany
Discounted flight tickets from Lufthansa and partner airlines
International team environment
Open dialogue, creativity, and teamwork-focused culture