zeroG - AI in Aviation

Chief Marketing Officer

• Grow and coach a team across brand, content, social, digital, and product marketing
• Define scalable roles, collaboration models, and processes
• Develop zeroG’s brand identity, logo, value propositions, and visual language
• Position zeroG as an AI and data partner for aviation organizations globally
• Nurture and evolve the employer brand
• Design and run go-to-market strategy for the AI and data portfolio
• Drive internal adoption across the Lufthansa Group and expansion into external markets
• Shape messaging and sales materials for global trade fairs and international stakeholders
• Represent zeroG at global aviation trade fairs and industry events
• Own PR and media relations and organize events
• Define tone-of-voice and storytelling guidelines
• Secure relevant media coverage and develop formats such as the Data Waypoint podcast
• Set data-driven SMART KPIs and track progress through quarterly business reviews
• Use market research and competitive analysis to identify opportunities

Head of Marketing – Data & AI